Unilever Hit With Suit For Negligent Marketing, Recall Of Hair Smoother

Suit filed in New Jersey state court alleges that Unilever PLC’s marketing for a Suave hair-smoothing kit was deceptive and the firm’s response to reports of adverse reactions was insufficient. Unilever says it has recalled the product and notes that complaints made up only a “small percentage” of total product shipped.

Controversy surrounding hair-straightening treatments continues with a consumer lawsuit targeting Unilever PLC for allegedly misrepresenting a Suave hair-smoothing product in marketing and failing to adequately address “serious” adverse effects resulting from the product’s use.

The suit was filed Sept. 20 in a New Jersey state court by Dallas-based Christiansen Davis Bullock LLC, a law firm representing 14 women who used the Suave Professionals Keratin Infusion 30 Day Smoothing Kit

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