Colgate Sensitivity, Whitening Pastes Lead “Robust” Q1 Pipeline

Colgate-Palmolive will launch Colgate Total Zx Pro-Shield Plus Sensitivity toothpaste and Colgate Optic White Dual Action toothpaste in the U.S. in the first quarter, the firm announced in a Jan. 31 earnings call. Colgate’s net sales in North America rose 3.4% in fiscal 2012 to $3.1 billion.