The Federal Trade Commission's crackdown on fraudulent "all-natural" claims in the personal-care space is not likely to undermine pending class actions or curtail litigation. In fact, it could encourage more suits, attorneys suggest.
The agency announced proposed settlements April 12 with four companies for all-natural and 100% natural claims in online advertising for personal-care products that in reality contained synthetic ingredients, as well as a fifth complaint against a purported
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