Beauty

The National Advertising Division releases its top five beauty and personal care cases of 2025, with commentary from NAD VP Phyllis Marcus.

Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.

Class action litigants are increasingly bringing forward lawsuits targeting influencer marketing practices, says a Morgan, Lewis & Bockius LLP attorney during the IBA Cosmetics Convergence Conference Nov. 13.

Fragrance Creators Association says amid rising geopolitical, regulatory and market pressures, it will intensify collaboration with member companies to leverage expertise and coordinate unified action to promote and protect supply chains and advance science-based policy; Fragrance Roundup

Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.

L’Oréal CEO Nicholas Hieronimus says the firm will tap its wealth of skin longevity science in its 50/50 joint venture with Kering SA for the development of business at the intersection of luxury, wellness and longevity.

K-Beauty skin care product launches are up 20% in the US in the last five years, versus a 16% decline in US skin care launches, underscoring the popularity of Korean beauty.

HBW Insight catches up with PA Consulting's personalization and consumer expert Rhea Patten to find out what “vibes” are and how understanding this aspect of “consumer centricity” better can help consumer health companies grow their brands.

Cosmetics Europe welcomes the EU’s 2030 Consumer Agenda for strengthening enforcement of online product sales but argues it should do more to target intermediaries that enable counterfeit cosmetic sales, while also warning against unnecessary new rules on territorial supply constraints.

While no doubt welcome, yet another delay to the EU Deforestation Law and suggestion for another review next year could mean a “never-ending” regulatory exercise that creates uncertainty for manufacturers selling products containing or having been made using materials like palm oil, soya and wood.

The US FDA announces in a Nov. 28 Federal Register notice that it will withdraw its proposed rule under MoCRA for testing asbestos in talc-containing products, but remains committed to meeting its statutory requirements under the law.

State laws targeting the cosmetic and personal care industries have a sense of urgency, given the vacuum of action on the federal level, says the Independent Beauty Association during its Cosmetics Convergence Conference, which highlighted the new crop of laws, including a handful from California.