Policy & Regulation
The Trump Administration Department of Government Efficiency’s staff cuts within FDA will “most certainly” impact the Office of Cosmetics and Colors and delay the implementation of the Modernization of Cosmetics Regulation Act, says EAS Consulting Group’s John Bailey.
SC Johnson & Son, Inc.’s Babyganics brand issues voluntary recall of Totally Tropical scented mineral sunscreen rollerball and continuous spray formulas after testing was found ‘unacceptable,” though the brand says there is no risk to health or safety.
Regulatory limbo has plagued a dozen sunscreen active ingredients that the US FDA characterizes as lacking data to maintain GRASE status, but stakeholders are pushing for changes to the OTC monograph user fee program that could require acceptance of non-animal safety tests.
The Washington Department of Ecology releases its formal draft rule under the Toxic Free Cosmetics Act listing 28 intentionally added formaldehyde releasers, with plans to adopt the rule this summer.
Business
The National Advertising Review Board, the appellate advertising body of the BBB National Programs, Inc., sides with NAD and P&G in a decision published 29 January finding pulling oil mouthwash marketer GuruNanda LLC, could not support ‘natural teeth whitening’ claim.
Coty Inc. reports fiscal second quarter sales slipped 3% on a reported basis to $1.67bn, reflecting further slowing of the mass beauty market, particularly color cosmetics.
L’Oréal Groupe expects total sales in 2025 to beat 4%-4.5% growth anticipated for the overall beauty market, with US population growth, planned innovations boding well across its beauty businesses.
L’Oréal Groupe announces company heir and 28-year Director Francoise Bettencourt Meyers plans to step down when her term expires at the end of the Annual General Meeting in April.
Innovation & IP
Church & Dwight Co. Inc. will launch a new body acne patch under its Hero Mighty Patch range, a light dry shampoo formula for Batiste and three new initiatives for vitafusion gummies, the firm reported during its Analyst Day 31 January.
French beauty giant L’Oréal SA enters a partnership with New York-based technology company IBM for an industry first-of-its-kind AI foundation model to spur product development and reformulation and make strides in sustainability.
Eucerin Radiant Tone Collection comprises five products centered on the brand’s wildly popular ingredient Thiamidol, currently the most effective inhibitor of human tyrosinase, an enzyme that contributes to skin hyperpigmentation.
Target Corp. expands affordable wellness offerings in 2025 with 2,000 new items, including personal care and beauty. Separately, Coty Inc.’s Rimmel London brand launches Wonder Bond Bonding Serum Mascara and Covergirl introduces Lash Blast Supercloud Mascara featuring an ‘air-whipped’ emulsion formula; US Beauty Launch News.