Retail
US consumer survey commissioned by NOW Health suggests energy could dominate wellness priorities in 2025 while CRN’s most recent survey showed use of specific supplements such as magnesium, prebiotics and ashwagandha increased compared to previous years. Overall interest in vitamin, mineral and supplement products is higher in several other countries, according to Statista.
Brands should “remain flexible and also explore ways to leverage this trend through innovation, consumer education and strategic retailer partnerships,” says Lauren Alexander of market research firm Emerson Group. “This is not a fad,” says Rick Polito of the Nutrition Business Journal.
Anheuser-Busch enters energy drinks space with 1st Phorm; TopGum adds Canadian gummy manufacturer; Resbiotic Nutrition expands distribution to Mexico; SameDaySupplements adds custom Stacks; ‘tailored offerings’ for supplement payment processing; marketing boost for Enroute Nutrition for dietary management of surgery.
Hiya has more than 200,000 customers in the direct-to-consumer channel, all using subscriptions ordered on the brand’s website, and plans to expand into online marketplaces and retail chains. The startup “offers a compelling subscription model with attractive margins, profitability, and strong cash flow generation,” says USANA CEO Jim Brown.
While the majority of British consumers don't want to pay more for eco-conscious products like foods and cosmetics, one in five would pay more for sustainable premium and luxury products and fast-moving consumer goods, reports Clear Channel.
Darrin Schellin leads Pharma Tech; PLT expands leadership with Weiss as brand mmanagement head; Tuttle joins ProPharma as CFO; Burgher leads Arbonne marketing, growth; Evvy appoints first medical chief; Vitaquest appoints David Alcaraz quality assurance head; and Lemon Water leadership in transition from founder.
Opill marketer Perrigo builds on marketing collaboration with WNA in partnership with Napheesa Collier; Bucked Up partners with MMA champion and entrepreneur Conor McGregor; and Recover 180 collaborates with NBA players.
New Jersey Assembly passed bill amended to expand extensively in defining which products, or ingredients, would be subject to a ban on sales to consumers younger than 18.
CRN/Radicle Trailblazing Woman Award to ChromaDex’s Yasmeen Nkrumah-Elie; Nourish’s TV ad campaign features US soccer star Alex Morgan; Vitamin Shoppe BodyTech Elite Altered Strength line sponsors Team Red, White & Blues; contract pharma/consumer health product development firm LabConnect appoints Wesley Wheeler CEO; Avanos’ Game Ready is “Recovery Partner” of NFL’s Nick Bosa; Akita adds Robert Hanson to advisory board; and BODi has wrestler as brand ambassador
Country Life Vitamins launches healthy aging support line as it announces less than half of US consumers in a recent survey were aware of biological processes that affect aging. Groupe Berken and Arctic Biosciences partner to bring to North America herring caviar oil extract in a supplement designed to support optimal health across all life stages.
Brands also making market moves as lawmakers consider legislation instructing Transportation Security Administration to provide guidance to minimize risk for contamination of baby formula and related pediatric nutritional products.
Liquid herbal blends firm WishGarden Herbs expands its leadership with three hires; ChromaDex appoints Ozan Pamir CFO; Vivazen adds CMO; Post Malone promotes poppi; and marketing consultant Gould gets ‘Most Influential’ nod.
Council for Responsible Nutrition contends New Jersey bill, which Assembly Health Committee amended with substantial language to make restrictions more stringent on 23 September, is targeted as inaccurately as restrictions in New York effective in April.
Democrats Wyden and Merkley author Cannabinoid Safety and Regulation Act to limit sales to consumers 21 and older and authorize FDA to order recalls and impose bans on cannabis products with dangerous chemicals or additives. It also would establish regulatory structure for using cannabinoids found naturally in hemp and allowing “semi-synthetic” ingredients while prohibiting artificial or fully synthetic cannabinoids.
Following Energy and Commerce Health Subcommittee hearing about FDA’s human food and tobacco programs on 10 September, gap between what the trade groups, committee leadership and the FDA each want more of doesn’t appear to be shrinking.
In addition to commentary and information about the OTC drug, dietary supplement and cosmetic industries, speakers offered candid remarks on subjects well known across the consumer health industry or well recognized by consumers.
Green Pharmaceuticals’ SnoreStop Nasal Spray, previously marketed as “NasoSpray,” still is available even though agency officials on multiple occasions for a month recommended a recall after an April inspection found “gross microbial contamination” in one lot.
Bayer’s Midol and nonprofit Period. provide PeriodTalk campaign for awareness of the gaps in period education; “The M Factor” film coming day before World Menopause Day in October; Exeltis USA’s Blues Away provides postpartum mood support; and Doctor's Best Women's Collection includes menopause, sleep, digestive, heart and hair/skin/nails support products.
“We have a relatively low exposure to private label to start with. But we don't see penetration of private label going up in 2024,” says CEO Thibaut Mongon. Recent research from analysts, though, shows increase in consumers turning to lower-priced health and personal care alternatives.
Joint letter on scheduling for proceedings before a trial CRN’s attorneys and state AG’s office recently submitted in New York federal court includes, among other information, a statement that both the trade group and the state anticipate a settlement could be reached.