Nestlé Taps Into AI To Offer Personalized Supplement Advice

 
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The Solgar Smart Mirror harnesses AI to deliver personalized wellness insights, according to Nestlé Health Science.

Valbiotis Ready To Deliver On Big Ambitions

 
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The France-based dietary supplements firm is targeting sales in excess of €25m next year.

With Marketplace ‘Changing Faster Than Ever,’ P&G Sticks With Established Growth Strategies

 

“We remain fully committed to the integrated growth strategy that has enabled us to deliver significant growth and value creation, over the better part of the past decade,” says CEO Shailesh Jejurikar as firm reports net sales up 1% in latest quarter.

PK Picks Up Puhdistamo To Grow In Nordic Consumer Health Market

 
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PK Consumer Health - formerly known as PK Benelux - has added to its VMS offering with a deal for Finland's Puhdistamo.


Haleon Adds Microbiome Extensions To UK Centrum VMS Brand

 
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Haleon looks to tap into the growing UK gut health category with Centrum Multibiotics Complete and Centrum Multibiotics Daily.

Olyos Looks To LATAM To Accelerate Growth

 
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Dietary supplements firm Olyos puts to use recently raised funds with the acquisition of Chile's Newscience.

Valbiotis Spies Opportunity In Middle East

 
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French firm will take its plant-based supplements to the Middle East through a deal with local player Mena Nutrition.

Vision Healthcare Picks Up Alpha Foods From Karo

 
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Vision Healthcare said it had strengthened its position in the DACH markets after securing the acquisition of supplements firm Alpha Foods from Karo Healthcare.


Prevention, Yes – But Health Consumers Want It Tech-Powered, Science-Backed And Natural

 
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Consumers are increasingly seeking health and wellness solutions that combine natural ingredients with scientific credibility and technological innovation, reflecting a shift from treating illness to embracing prevention, according to the latest trends report from UK retailer Holland & Barrett.

Germany’s Carbyne Moves Into Nutraceuticals With SuanNutra

 
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Private-equity firm Carbyne has snapped up European and US nutraceutical ingredients supplier SuanNutra from its Spanish parent company.

Nestlé Takes Expanded Materna Supplements Range To China

 
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China will be the first market to see the introduction of Nestlé's expanded pregnancy supplement line, Materna.

Opella Study Finds ‘Significant Variation’ In Probiotic Quality In India

 
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Only Opella’s own Enterogermina brand was found by a company-funded study to be contamination-free, to contain the claimed content, and show resistance to all tested antibiotics.


Vision Healthcare Grows VMS Offering With Sweden’s BioSalma

 
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Vision Healthcare adds an established supplements portfolio, alongside a robust omni-channel set-up across the Nordics, with the acquisition of BioSalma.

Three-Quarters Of Global Population Not Getting Enough Omega-3

 
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Research from UK retailer Holland & Barrett, the University of East Anglia and the University of Southampton points to need for Omega-3 supplementation for many consumers.

No Sale For Supplement Direct Sellers’ Ad Claims In Industry Self-Regulation Group’s Reviews

 

Urban Retreat didn’t cooperate with Direct Selling Self-Regulatory Council’s review or “indicate any intent to comply with” recommendations to discontinue claims for its Balance Capsules. LoveBiome responded sufficiently to merit a DSSRC recommendation to pull three health claims.

ASA Files: Prostate Supplements And Self-Tests Fall Foul Of Active Ad Monitoring System

 
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HBW Insight extracts lessons from six ASA rulings related to ads for prostate dietary supplement and self-test products, all of which fell foul of the regulators AI-powered Active Ad Monitoring system.


C&D Pulls Curtain Down On Gummy Vitamin Gambit With Sale To Piping Rock Health

 

Decision on vitafusion and L’il Critters business planned by end of year, but Piping Rock Health provided incentive for C&D to opt for divestiture.

People On The Move: Appointments At Stada, Nestlé, CMA

 
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A round-up of the latest people moves: Stada names general counsel; Nestlé announces departures; CMA elects board members.

OTC Firms Must Strike Delicate Balance Between Trust And Personalization

 
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“In the coming years, growth will depend on whether brands can combine trust, personalization, and proof of evidence into one coherent prevention experience,” argue Simon Kucher's Clemens Oberhammer and Christian Rebholz in this exclusive interview.

Premium Focus Pays Off For Swisse In China

 
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H&H Group reports sales up 5% at its Adult Nutrition and Care business in the opening nine months of 2025 driven by growing demand for premium Swisse-branded dietary supplements in China.