Innovation & IP

IPA Europe: Probiotics Could Save EU Health Systems Over €10bn Per Year

 
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Just a 1% improvement thanks to probiotic use in areas like antibiotic‑associated diarrhea, respiratory tract health, oral health, women’s health, lactose digestion, and mental wellbeing could generate significant savings for Europe's strained health systems.

Novella Innovative Hires CEO In ‘Pivotal Year’ For Plant-Cell-Based Health, Wellness Ingredients

 

Antonio Martinez Descalzo has more than 20 years' experience in life sciences, health and nutraceutical industries, including with food and beverage giant ADM. Israeli firm has completed pilot production and is moving into full manufacturing.

Opella Partners With Verb Biotics To Create ‘Next-Generation’ Microbiome Solutions

 
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With its new parntership with Colorado's Verb Biotics, Opella says it wants to create “clinically proven gut health solutions, ready for real life.”

Over The Counter: Winning In The Probiotics Space, With David Pineda Ereño

 
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In Part 2 of HBW Insight’s Over the Counter podcast with David Pineda Ereño, we discuss how consumer health companies are navigating fragmented EU rules and leveraging e‑commerce to exploit the commercial potential of postbiotics. We also briefly discuss the exciting area of postbiotics.


Adding B Vitamins To AREDS Has Bausch + Lomb Seeing Consumer Health Sales Boost Ahead

 

B+L also plans by March 1 to start distributing its Blink dry eye drop line extension, Triple Care preservative free, and in the first half of the year to file an NDA in US for a Luxe formulation of its Lumify redness eye drop brand.

Activ’Inside Takes Closer Look At Botanicals With Research Partnership

 
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French manufacturer is teaming up with the University of Bordeaux to identify phytonutrients for potential use in dietary supplements.

Valbiotis Enters Women’s Health Arena With Menopause Supplement

 
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French firm's new supplement combines seven ingredients to offer relief from common menopause symptoms.

Kiwifruit Supplement Falls Short In UK Health Claim Bid

 
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UK rejects proposed health claim from AFT Pharma, “Green kiwifruit powder contributes to the maintenance of normal defecation.”


Nestlé Taps Into AI To Offer Personalized Supplement Advice

 
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The Solgar Smart Mirror harnesses AI to deliver personalized wellness insights, according to Nestlé Health Science.

perspectives 2026

Food Supplements in 2026: What Will Shape The European Market This Year?

 
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HBW Insight’s panel of food supplement experts highlight key regulatory and legislative changes manufacturers need to keep a close eye on in 2026.

Haleon Adds Microbiome Extensions To UK Centrum VMS Brand

 
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Haleon looks to tap into the growing UK gut health category with Centrum Multibiotics Complete and Centrum Multibiotics Daily.

Prevention, Yes – But Health Consumers Want It Tech-Powered, Science-Backed And Natural

 
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Consumers are increasingly seeking health and wellness solutions that combine natural ingredients with scientific credibility and technological innovation, reflecting a shift from treating illness to embracing prevention, according to the latest trends report from UK retailer Holland & Barrett.


Nestlé Takes Expanded Materna Supplements Range To China

 
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China will be the first market to see the introduction of Nestlé's expanded pregnancy supplement line, Materna.

OTC Firms Must Strike Delicate Balance Between Trust And Personalization

 
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“In the coming years, growth will depend on whether brands can combine trust, personalization, and proof of evidence into one coherent prevention experience,” argue Simon Kucher's Clemens Oberhammer and Christian Rebholz in this exclusive interview.

Valbiotis Sets Up China JV To Take Plant Supplements To Asia

 
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France's Valbiotis has joined forces with China-based Aika to roll out its plant-based dietary supplements in selected Asian markets.

New Magnesium Source For Use In Supplements Approved In EU

 
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The European Commission has added magnesium L-threonate to the list of vitamin and mineral substances which may be used in the manufacture of dietary supplements.


Weight Loss Emerging As Herbalife Protocol For Sales With Pro2Col App Launch Approaching

 

MultiBurn supplement launch “is creating kind of a new focus I would say around weight loss, where quite honestly, we’ve been probably more of a healthy active lifestyle,” says CEO Stephan Gratziani. Pro2Col app for personalized wellness launching before January.

BioGaia Builds On US Momentum With Oral Health Launch

 
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As BioGaia reports a record-breaking quarter in the US it expands its offering in the market with the launch of oral health probiotic Protentis Fresh Breath.

Haleon Exploring New Frontiers In Plant-Based Innovation With Botalys

 
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Belgian biotech Botalys will work with Haleon to develop a botanical ingredient for use in consumer health products.

Has The Global Market For Consumer Digital Health Apps Plateaued?

 
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In overall terms, yes, answers IQVIA's latest Digital Health Trends report. But the market for condition-specific apps, particularly if they combine this with a high-quality user experience and strong clinical evidence, is booming.