Innovation & IP
French firm's new supplement combines seven ingredients to offer relief from common menopause symptoms.
UK rejects proposed health claim from AFT Pharma, “Green kiwifruit powder contributes to the maintenance of normal defecation.”
The Solgar Smart Mirror harnesses AI to deliver personalized wellness insights, according to Nestlé Health Science.
HBW Insight’s panel of food supplement experts highlight key regulatory and legislative changes manufacturers need to keep a close eye on in 2026.
Haleon looks to tap into the growing UK gut health category with Centrum Multibiotics Complete and Centrum Multibiotics Daily.
Consumers are increasingly seeking health and wellness solutions that combine natural ingredients with scientific credibility and technological innovation, reflecting a shift from treating illness to embracing prevention, according to the latest trends report from UK retailer Holland & Barrett.
China will be the first market to see the introduction of Nestlé's expanded pregnancy supplement line, Materna.
“In the coming years, growth will depend on whether brands can combine trust, personalization, and proof of evidence into one coherent prevention experience,” argue Simon Kucher's Clemens Oberhammer and Christian Rebholz in this exclusive interview.
France's Valbiotis has joined forces with China-based Aika to roll out its plant-based dietary supplements in selected Asian markets.
The European Commission has added magnesium L-threonate to the list of vitamin and mineral substances which may be used in the manufacture of dietary supplements.
MultiBurn supplement launch “is creating kind of a new focus I would say around weight loss, where quite honestly, we’ve been probably more of a healthy active lifestyle,” says CEO Stephan Gratziani. Pro2Col app for personalized wellness launching before January.
As BioGaia reports a record-breaking quarter in the US it expands its offering in the market with the launch of oral health probiotic Protentis Fresh Breath.
Belgian biotech Botalys will work with Haleon to develop a botanical ingredient for use in consumer health products.
In overall terms, yes, answers IQVIA's latest Digital Health Trends report. But the market for condition-specific apps, particularly if they combine this with a high-quality user experience and strong clinical evidence, is booming.
HBW Insight reports from the opening session of Lynx2Market’s PharmaSynergyOTC event in Rome, Italy, featuring IQVIA Consumer Health, Euromonitor International and Amazon.
Bayer said the facility will enable rapid prototyping of new plant-based formulations, making product development more efficient.
The Danish firms plan to develop and test synbiotic dietary supplements – combining probiotics and prebiotics – that can have a positive effect on an individual's metabolic health.
Deemed safe as a novel food by EFSA, prebiotic Benicaros delivers “consistent, robust benefits for all types of gut microbiome ecosystems," according to manufacturer NutriLeads.
A recently published Clasado-funded study suggests that the firm's Bimuno GOS prebiotic could be administered in capsule or tablet form, “giving formulators more choice, more flexibility, and more confidence to innovate with a proven prebiotic ingredient across a wider range of product formats.”
HBW Insight catches up with PA Consulting's personalization and consumer expert Rhea Patten to find out what “vibes” are and how understanding this aspect of “consumer centricity” better can help consumer health companies grow their brands.


















