Innovation & IP

Valbiotis Enters Women’s Health Arena With Menopause Supplement

 
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French firm's new supplement combines seven ingredients to offer relief from common menopause symptoms.

Kiwifruit Supplement Falls Short In UK Health Claim Bid

 
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UK rejects proposed health claim from AFT Pharma, “Green kiwifruit powder contributes to the maintenance of normal defecation.”

Nestlé Taps Into AI To Offer Personalized Supplement Advice

 
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The Solgar Smart Mirror harnesses AI to deliver personalized wellness insights, according to Nestlé Health Science.

perspectives 2026

Food Supplements in 2026: What Will Shape The European Market This Year?

 
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HBW Insight’s panel of food supplement experts highlight key regulatory and legislative changes manufacturers need to keep a close eye on in 2026.


Haleon Adds Microbiome Extensions To UK Centrum VMS Brand

 
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Haleon looks to tap into the growing UK gut health category with Centrum Multibiotics Complete and Centrum Multibiotics Daily.

Prevention, Yes – But Health Consumers Want It Tech-Powered, Science-Backed And Natural

 
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Consumers are increasingly seeking health and wellness solutions that combine natural ingredients with scientific credibility and technological innovation, reflecting a shift from treating illness to embracing prevention, according to the latest trends report from UK retailer Holland & Barrett.

Nestlé Takes Expanded Materna Supplements Range To China

 
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China will be the first market to see the introduction of Nestlé's expanded pregnancy supplement line, Materna.

OTC Firms Must Strike Delicate Balance Between Trust And Personalization

 
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“In the coming years, growth will depend on whether brands can combine trust, personalization, and proof of evidence into one coherent prevention experience,” argue Simon Kucher's Clemens Oberhammer and Christian Rebholz in this exclusive interview.


Valbiotis Sets Up China JV To Take Plant Supplements To Asia

 
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France's Valbiotis has joined forces with China-based Aika to roll out its plant-based dietary supplements in selected Asian markets.

New Magnesium Source For Use In Supplements Approved In EU

 
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The European Commission has added magnesium L-threonate to the list of vitamin and mineral substances which may be used in the manufacture of dietary supplements.

Weight Loss Emerging As Herbalife Protocol For Sales With Pro2Col App Launch Approaching

 

MultiBurn supplement launch “is creating kind of a new focus I would say around weight loss, where quite honestly, we’ve been probably more of a healthy active lifestyle,” says CEO Stephan Gratziani. Pro2Col app for personalized wellness launching before January.

BioGaia Builds On US Momentum With Oral Health Launch

 
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As BioGaia reports a record-breaking quarter in the US it expands its offering in the market with the launch of oral health probiotic Protentis Fresh Breath.


Haleon Exploring New Frontiers In Plant-Based Innovation With Botalys

 
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Belgian biotech Botalys will work with Haleon to develop a botanical ingredient for use in consumer health products.

Has The Global Market For Consumer Digital Health Apps Plateaued?

 
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In overall terms, yes, answers IQVIA's latest Digital Health Trends report. But the market for condition-specific apps, particularly if they combine this with a high-quality user experience and strong clinical evidence, is booming.

Gen Z Longevity Trend Offers Hope For Stagnating Global OTC Market

 
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HBW Insight reports from the opening session of Lynx2Market’s PharmaSynergyOTC event in Rome, Italy, featuring IQVIA Consumer Health, Euromonitor International and Amazon.

Plant-Based CHC Products Focus At New Bayer R&D Facility

 
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Bayer said the facility will enable rapid prototyping of new plant-based formulations, making product development more efficient.


Novo Nordisk And Novonesis Team Up For Dietary Supplements Development

 
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The Danish firms plan to develop and test synbiotic dietary supplements – combining probiotics and prebiotics – that can have a positive effect on an individual's metabolic health.

Gut And Immune Health Prebiotic Gets EU Novel Food Green Light

 
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Deemed safe as a novel food by EFSA, prebiotic Benicaros delivers “consistent, robust benefits for all types of gut microbiome ecosystems," according to manufacturer NutriLeads.

Clasado Study Shows Bimuno Prebiotic Effective In Ultra-Low Doses

 
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A recently published Clasado-funded study suggests that the firm's Bimuno GOS prebiotic could be administered in capsule or tablet form, “giving formulators more choice, more flexibility, and more confidence to innovate with a proven prebiotic ingredient across a wider range of product formats.”

Over The Counter: How To ‘Vibe’ With Consumers, With PA Consulting’s Rhea Patten

 
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HBW Insight catches up with PA Consulting's personalization and consumer expert Rhea Patten to find out what “vibes” are and how understanding this aspect of “consumer centricity” better can help consumer health companies grow their brands.