The National Advertising Review Board, the appellate advertising body of the BBB National Programs, Inc., sides with NAD and P&G in a decision published 29 January finding pulling oil mouthwash marketer GuruNanda LLC, could not support ‘natural teeth whitening’ claim.
Coty Inc. reports fiscal second quarter sales slipped 3% on a reported basis to $1.67bn, reflecting further slowing of the mass beauty market, particularly color cosmetics.
L’Oréal Groupe expects total sales in 2025 to beat 4%-4.5% growth anticipated for the overall beauty market, with US population growth, planned innovations boding well across its beauty businesses.
L’Oréal Groupe announces company heir and 28-year Director Francoise Bettencourt Meyers plans to step down when her term expires at the end of the Annual General Meeting in April.
SBLA Beauty Inc. agrees to comply with NAD recommendations to modify certain express claims for its Eye Lift Wand that suggest the product is an alternative to medical eyelift procedures, while the firm is pleased the self-regulatory watchdog found many claims substantiated.
New Estee Lauder President and CEO Stéphane de La Faverie unveils "Beauty Reimagined" restructuring effort to expand its recovery plan and unleash innovation to restore sustainable sales growth over next few years. The largest operational transformation in its history will include cutting up to 7,000 jobs and total charges of $1.2bn-$1.6bn, while grossing annual savings of $800m-$1bn.
The Estee Lauder Company Inc.’s Tom Ford brand rolls out campaign for new fragrance, Bois Pacifique, featuring Golden Globe-nominated actor John David Washington. Separately, e.l.f. Cosmetics partners again with singer Meghan Trainor in a spot that re-imagines the traditional in-flight safety video to guide viewers on achieving a soft-matte complexion.
The FTC has finalized changes to the Children’s Online Privacy Protection Act, giving parents more control over use of their children’s digital data. The update is an opportune time for beauty and personal care marketers to ensure their products are not marketed to children.
Cincinnati-based P&G reports its antiperspirants/deodorants business is a ‘pocket of strength,’ growing 11% in the US in the fiscal second quarter and helping lift overall beauty sales as skin care stumbles.
Guest authors Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, and Elizabeth Bresnahan, an associate at the firm, advise beauty companies on how to avoid the common mistakes firms make in social media marketing and suggest proactive steps to reduce litigation risk.
Egis is the beneficiary as Teva again trims its OTC portfolio with the sale of Hungarian skin-care brand Neogranormon.
Wyoming-based NuOrganic Cosmetics agreed to comply with National Advertising Division recommendations that the firm take immediate steps to ensure any affiliates on social media platforms such as TikTok and Instagram that post on its products disclose their material connection to the brand.
Ulta Beauty, Inc. CEO Dave Kimbell retires after 11 years with the beauty retailer and is replaced by president and chief operating officer Kecia Steelman, as a strong holiday sales period prompts the firm to update its fiscal fourth quarter projections.
Anti-aging skin care device marketer UVVU Inc. agreed to discontinue or modify a number of claims for its SolaWave 4-in-1 Skin Care Wand with Red Light Therapy, since statements were not substantiated by an in-home use study on which they relied, says the National Advertising Division.
National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”
L’Oréal SA’s CeraVe Daily Moisturizing Lotion was the most popular of 600 top-selling Amazon brands across 24 countries in 2024, according to market research firm Omnisend. Separately, IFF names new CEO, Ulta reports fiscal third quarter sales and Sephora unveils eight BIPOC brands for its incubator program.
GuruNanda appealing a National Advertising Division decision, following a review of a Procter & Gamble challenge, that it cease using a “natural teeth whitening” claim for its namesake brand pulling oil, mouthwash and gel pen.
Kenvue's EMEA and LATAM head Carlton Lawson acknowledges the urgency of environmental issues like antimicrobial resistance and wastewater pollution in this interview with HBW Insight, but calls for a more balanced approach on the part of European regulators.
Coty Inc. and Austrian crystal house Swarovski enter long-term beauty license, with first scent slated to debut in 2026. Separately, Interparfums SA strikes deal with streetwear brand Off-White; More Industry News
Kenvue's EMEA and LATAM head Carlton Lawson reflects on the firm's 18 months of independence, pointing to significant investments and operational improvements as key milestones on its spin out journey so far.