Oakland, Calif.-based E.l.f. Beauty Inc.’s reported sales in the fiscal third quarter soared 38% to $489.5m and its net income reached $39.4m, more than double what it achieved in the same period a year ago.
The Estee Lauder Companies' ‘Beauty Reimagined’ initiative is paying off a year after launch, with expanded distribution of brands and ‘breakthrough’ innovations, the firm says during a Feb. 5 fiscal second quarter earnings presentation.
For Super Bowl LX on Feb. 8, e.l.f. Cosmetics will air a telenovela-inspired campaign with Academy Award-nominated actress Melissa McCarthy, as Dove features 30-second spot ‘The Game is Ours,’ to inspire body confidence in young girls. Separately, Manscaped launches first Super Bowl ad.
New York-based Revlon was able to demonstrate substantiation for two claims for its namesake ColorSilk with bond Repair Complex hair color, while committing to modifying or discontinuing several other claims that the National Advertising Division concluded were not supported.
Both companies announced that during special meetings on Jan. 29, their shareholders voted nearly unanimous support for Kimberly-Clark’s $48.7bn acquisition proposed in November at $3.50 per share plus 0.14625 share for each Kenvue share.
The BBB National Programs’ Institute for Responsible Influence will launch its certification program this spring, provide a searchable database of certified creators and promote accountability in creator-brand partnerships.
“We remain fully committed to the integrated growth strategy that has enabled us to deliver significant growth and value creation, over the better part of the past decade,” says CEO Shailesh Jejurikar as firm reports net sales up 1% in latest quarter.
Yellow Wood Partners LLC announces the merger of two of its portfolio companies, Suave Brands Company and Elida Beauty, to expand the reach of its brands to consumers and retailers.
Swiss firm DSM-Firmenich and South Korean firm ASTech sign memorandum of understanding to strengthen the firms’ global market share in UV filter ingredients. Separately, French fragrance company MANE buys Belgian biotech firm.
Attorneys and consultants who advise beauty firms on federal and state regulations, marketing claims and/or artificial intelligence share their expectations for 2026.
Coty Inc. has appointed longtime Procter & Gamble executive Markus Strobel as executive chairman and interim CEO following Sue Nabi’s five-year tenure, as the company undertakes a strategic review and navigates a period of transition in its global beauty business.
Coty Inc. plans to pay down debt with proceeds from its planned sale of its remaining 25.8% stake in hair care business Wella to KKR & Co. Inc. managed capital accounts. Separately, L’Oréal increases its 10% stake in Galderma to 20%.
Middle- and low-income US consumers are more thoroughly scrutinizing discretionary purchases, boosting mass market beauty sales in 2025 and prompting beauty companies to reposition their portfolios through reformulation, price reductions and packaging changes, says Capstone Partners.
Major beauty retailers such as Sephora, Ulta and Amazon have become 'de facto regulators' of sustainability by setting proprietary standards that ultimately determine which brands gain consumer trust, credibility and premium shelf visibility.
PCPC names Heather Helm exec VP of global strategies, replacing Francine Lamoriello who left several months ago. Separately, MAC Cosmetics announces Grammy-winning singer-songwriter Chappell Roan is its newest global brand ambassador.
St. Petersburg, Fla.-based Smile&Shine Essentials, Inc. said it had discontinued all express and implied claims at issue in a NAD case over its InoPro Whitening Strips brought forward by Beverly Hills-based challenger Oral Essentials, Inc., a regular participant in the self-regulatory forum.
The National Advertising Division releases its top five beauty and personal care cases of 2025, with commentary from NAD VP Phyllis Marcus.
Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.
Class action litigants are increasingly bringing forward lawsuits targeting influencer marketing practices, says a Morgan, Lewis & Bockius LLP attorney during the IBA Cosmetics Convergence Conference Nov. 13.
Fragrance Creators Association says amid rising geopolitical, regulatory and market pressures, it will intensify collaboration with member companies to leverage expertise and coordinate unified action to promote and protect supply chains and advance science-based policy; Fragrance Roundup



















