The National Advertising Division releases its top five beauty and personal care cases of 2025, with commentary from NAD VP Phyllis Marcus.
Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.
Class action litigants are increasingly bringing forward lawsuits targeting influencer marketing practices, says a Morgan, Lewis & Bockius LLP attorney during the IBA Cosmetics Convergence Conference Nov. 13.
Fragrance Creators Association says amid rising geopolitical, regulatory and market pressures, it will intensify collaboration with member companies to leverage expertise and coordinate unified action to promote and protect supply chains and advance science-based policy; Fragrance Roundup
PCPC and partners from government agencies, non-profits and social media influencers promote ‘Buy No Lie’ public awareness campaign to warn shoppers about dangerous counterfeit cosmetics and offer tips for safer online purchasing.
E.l.f. Beauty Inc. launches its e.l.f. makeup and skin care brands at ULTA Beauty stores in Mexico. The news followed the firm’s Nov. 5 fiscal second quarter results presentation, in which it reported its net sales grew 14% to $343.9m, lower than analysts’ expectations of $366m.
TikTok Shop’s US skin care sales reached $309m, with popular searches for Korean skin care and hyperpigmentation suggesting the types of products that are driving sales.
Coty plans to maximize Gucci beauty’s performance through the end of the licensing contract that ends in 2028, while accelerating growth in newer and higher-potential brands to offset the financial loss.
Amazon’s October Prime Big Deal Days revealed leading beauty brands and shifting consumer behaviors, with CeraVe, Nutrafol, Maybelline, and Lattafa topping their respective categories, according to beauty ecommerce agency Market Defense.
NAD found P&G adequately substantiated its stain-removal claims for various Crest 3D Whitestrips products in a case brought forward by competitor GuruNanda, marketer of oral care pulling oils.
The Estee Lauder Companies reported 3% organic growth in the fiscal first quarter, versus a 13% decline in the fiscal fourth quarter, as it makes strides on its Beauty Reimagined strategy.
Karo says adding MTick certification to selected products helps menopausal women “make confident, informed choices when they need it most” and also represents a “significant business opportunity.”
Chinese firm Joy Group completes the acquisition of dermatological hair care brand Foltène for an undisclosed price, while Spain-based Iris Ventures makes multimillion-dollar minority investment in Goddess Maintenance; Beauty Deals Roundup
P&G reported fiscal first-quarter sales of $22.4 billion, up 3% year-over-year, surpassing analyst expectations as consumers continued to buy despite tariff-related price increases. CFO Andre Schulten said the company has cut its expected tariff-related costs in half to $400 million.
E.l.f. Beauty Inc.’s stock fell after an SEC filing on October 17 revealed that quarterly sales for its newly acquired rhode brand were $40m—below investor expectations based on earlier annualized figures and bullish forecasts.
L’Oréal SA and Kering SA expect to close on a binding agreement in the first half of 2026 that will hand off Kering Beauté, including the House of Creed, to the beauty giant. The deal also includes providing L’Oréal 50-year exclusive licenses for Kering’s luxe fragrance and beauty brands.
The Organic Consumer Group has bolstered its offering in Europe's beauty market with the acquisition of Denmark's Hairlust, known for its innovative haircare products.
A rising demand for eco-certified skin care products attracted Archimed to invest in Denmark's DermaPharm, which markets the Avivir and DermaKnowlogy brands.
UB Marketplace, a curated platform integrated onto Ulta.com, allows retail giant Ulta Beauty Inc. to deliver ‘more newness, faster entry’ into emerging product subcategories and trends. The site is invite-only for brands.
The Estee Lauder Companies, Inc. held a ribbon-cutting ceremony Oct. 14 for its Fragrance Atelier in Paris, a location that features an AI-enabled, end-to-end creation process, to accelerate its ambitions in luxury and prestige scents.