NAD Under New Head Marcus Targets ‘AI Washing,’ Ads For Children

 

The National Advertising Division will pursue advertising that boasts the benefits of artificial intelligence before those benefits are actually achieved, says new NAD head Phyllis Hurwitz Marcus in an interview.

French Agency Proposes Effective EU Ban On CBD In Foods And Cosmetics

 
• By 

France's food safety regulator ANSES is proposing a reproductive toxicity category 1B classification for CBD under the EU's CLP regulation, which would mean an effective ban on CBD in cosmetics and foods. However, French hemp industry association UIVEC hopes that new evidence coming out of a European Commission review will put the issue to bed before it gets that far.

‘Ulta Beauty In Target’ Paused As Partners Evaluate Work, Improve Upon Efficiencies – New CEO

 

The expansion of Ulta Beauty in Target stores are paused for now as Ulta Beauty Inc. and Target Corp. “lean into” the 610 stores already established and consider how to drive efficiencies and leverage learnings, says new President and CEO Kecia Steelman.

Reducing Complexity Helps Weleda Break Sales Record

 
• By 

Swiss firm reports highest revenues in its history as restructure pays off for its pharma and cosmetics businesses in 2024.


BBB National Programs Appoints Former FTC Children’s Privacy Head To Lead NAD

 

The BBB National Programs, Inc. announces Phyllis Hurwitz Marcus, who served the FTC for nearly two decades, will take the reins of the National Advertising Division, replacing Laura Brett.

US Beauty Deals: Kim Kardashian Buys Back Beauty Brand Rights From Coty, L’Oréal’s NYX Professional Makeup Teams With Warner Bros.

 

Kim Kardashian lifestyle company SKIMS buys back rights to SKKN by Kim from Coty, Inc., which had purchased a 20% interest in the brand in 2020 for $200m. Separately, NYX Professional Makeup partners with Warner Bros. to launch the “A Minecraft Movie” collection.

NAD/CARU Review Of Beauty Firm’s Social Media Posts Shows Impact Of ‘Sephora Kids’ Trend

 

BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.

L’Oréal Sells ‘Pioneering’ Carol’s Daughter Hair Brand After 20-Year Ownership

 

L’Oréal USA has sold multi-cultural hair care brand Carol’s Daughter to an independent beauty entrepreneur with a ‘proven track record’ of acquiring and growing beauty brands, while it remains under the leadership of its founder and new President, Lisa Price.


Target Beauty’s In-Store Presentation, Digital Support Nearly Double Division’s Sales Since 2019

 

Target’s Beauty division was its strongest business unit in fiscal 2024, nearly doubling in six years to reach $13.2bn on strong in-store presentation and digital support, the retailer says.

Cosmetic Industry Deals: ELC/Biotech Partnership Will Further Lauder’s Skin Longevity Push; L’Oréal Cuts Ribbon On $160M US Innovation Center

 

Estee Lauder Companies collaborates with Serpin Pharma to explore anti-inflammatory innovation and skin longevity, while L’Oréal Group celebrates the grand opening of North America Research & Innovation Center with ribbon cutting event.

K-Beauty ‘Renaissance’ Sparked By Growth On US Amazon Platform

 

K-beauty (Korean beauty)’s success in US e-commerce in 2024 was independent of overall US market beauty growth, surging 63% year-over-year on average, according to Samsung Securities.

Unilever CEO’s Sudden Departure Has Investment Community Speculating

 

British consumer goods firm Unilever PLC announces it will replace CEO Hein Schumacher with CFO and Executive Director Fernando Fernandez 1 March.


Coty Establishes ‘Competitive Moat’ For Prestige Fragrance Against Upstarts, ‘Dupes’ – CEO

 

Coty Inc.’s ‘competitive moat’ against upstarts and ‘dupe” competition is a five-step strategy that includes investing in master perfumers over external suppliers and the use of ‘rare, exclusive’ ingredients in scents.

Ayurveda Mouthwash Marketer Loses NAD Appeal Over ‘Natural Teeth Whitening’ Claim

 

The National Advertising Review Board, the appellate advertising body of the BBB National Programs, Inc., sides with NAD and P&G in a decision published 29 January finding pulling oil mouthwash marketer GuruNanda LLC, could not support ‘natural teeth whitening’ claim.

Coty: Fragrance Demand Strong, But Retail Dynamics Weigh On 2025 Outlook

 

Coty Inc. reports fiscal second quarter sales slipped 3% on a reported basis to $1.67bn, reflecting further slowing of the mass beauty market, particularly color cosmetics.

US ‘Land Of Opportunity’ For Beauty On Population Trends, Consumption – L’Oréal

 

L’Oréal Groupe expects total sales in 2025 to beat 4%-4.5% growth anticipated for the overall beauty market, with US population growth, planned innovations boding well across its beauty businesses.


L’Oréal Heir Steps Down As Director After 28 Years; Plans to Hand Reins To Next Generation

 

L’Oréal Groupe announces company heir and 28-year Director Francoise Bettencourt Meyers plans to step down when her term expires at the end of the Annual General Meeting in April.

Marketer Raises Eyebrows With Claims Suggesting Product Benefits Akin To Cosmetic Procedure

 

SBLA Beauty Inc. agrees to comply with NAD recommendations to modify certain express claims for its Eye Lift Wand that suggest the product is an alternative to medical eyelift procedures, while the firm is pleased the self-regulatory watchdog found many claims substantiated.

Estee Lauder’s Biggest Makeover Should Triple Innovation, Create ‘Flatter and Leaner’ Biz – CEO

 

New Estee Lauder President and CEO Stéphane de La Faverie unveils "Beauty Reimagined" restructuring effort to expand its recovery plan and unleash innovation to restore sustainable sales growth over next few years. The largest operational transformation in its history will include cutting up to 7,000 jobs and total charges of $1.2bn-$1.6bn, while grossing annual savings of $800m-$1bn.

US Beauty Ad News: Tom Ford Taps Golden Globe Actor For Fragrance Promo, E.l.f. Partners Again With Singer Meghan Trainor

 

The Estee Lauder Company Inc.’s Tom Ford brand rolls out campaign for new fragrance, Bois Pacifique, featuring Golden Globe-nominated actor John David Washington. Separately, e.l.f. Cosmetics partners again with singer Meghan Trainor in a spot that re-imagines the traditional in-flight safety video to guide viewers on achieving a soft-matte complexion.