Don’t Take The (Click)bait: Avoiding Pitfalls in Social Media Advertising

 
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Guest authors Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, and Elizabeth Bresnahan, an associate at the firm, advise beauty companies on how to avoid the common mistakes firms make in social media marketing and suggest proactive steps to reduce litigation risk.

Hungary’s Egis Picks Up Skin-Care Portfolio From Teva

 
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Egis is the beneficiary as Teva again trims its OTC portfolio with the sale of Hungarian skin-care brand Neogranormon.

TikTok’s Affiliate Program Doesn’t Relieve Advertisers Of Responsibility To Ensure Disclosure Of Influencer/Brand Connection – NAD

 

Wyoming-based NuOrganic Cosmetics agreed to comply with National Advertising Division recommendations that the firm take immediate steps to ensure any affiliates on social media platforms such as TikTok and Instagram that post on its products disclose their material connection to the brand.

Ulta Beauty Launches Into 2025 With New CEO, Updated Sales Forecast, Instacart Deal

 

Ulta Beauty, Inc. CEO Dave Kimbell retires after 11 years with the beauty retailer and is replaced by president and chief operating officer Kecia Steelman, as a strong holiday sales period prompts the firm to update its fiscal fourth quarter projections.


Ad Claims Relying On Product Test Questionnaires Must Reflect Wording – NAD

 

Anti-aging skin care device marketer UVVU Inc. agreed to discontinue or modify a number of claims for its SolaWave 4-in-1 Skin Care Wand with Red Light Therapy, since statements were not substantiated by an in-home use study on which they relied, says the National Advertising Division.

Lumineux Mouthwash ‘Non-Toxic’ Claim Gets Adverse Reaction In Advertising Review

 

National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”

Beauty Roundup: TikTok’s CeraVe Moisturizer Craze; IFF CFO Replacement; Sephora Unveils Eight Brands In Incubator Program

 

L’Oréal SA’s CeraVe Daily Moisturizing Lotion was the most popular of 600 top-selling Amazon brands across 24 countries in 2024, according to market research firm Omnisend. Separately, IFF names new CEO, Ulta reports fiscal third quarter sales and Sephora unveils eight BIPOC brands for its incubator program.

Ayurveda Teeth Whitener Firm Argues Industry Self-Regulation Ad Claim Reviews Dim Innovation

 

GuruNanda appealing a National Advertising Division decision, following a review of a Procter & Gamble challenge, that it cease using a “natural teeth whitening” claim for its namesake brand pulling oil, mouthwash and gel pen.


Kenvue’s Carlton Lawson: Reverse-Switching Antimicrobials ‘Not The Answer’ To AMR

 
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Kenvue's EMEA and LATAM head Carlton Lawson acknowledges the urgency of environmental issues like antimicrobial resistance and wastewater pollution in this interview with HBW Insight, but calls for a more balanced approach on the part of European regulators.

Coty Signs Long-Term Fragrance Deal With Swarovski; Interparfums Will Develop Off-White Scents; Beauty Industry News

 

Coty Inc. and Austrian crystal house Swarovski enter long-term beauty license, with first scent slated to debut in 2026. Separately, Interparfums SA strikes deal with streetwear brand Off-White; More Industry News

A ‘Once-In-A-Lifetime Experience’ – Carlton Lawson On Kenvue’s Spin Out Journey

 
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Kenvue's EMEA and LATAM head Carlton Lawson reflects on the firm's 18 months of independence, pointing to significant investments and operational improvements as key milestones on its spin out journey so far.

P&G: Use Of AI For Ad Development, Targeting Provides ‘Fuel’ For Reinvestment – CFO

 

The Procter & Gamble Co.’s use of AI in advertising is yielding considerable savings every year that it is able to invest in reaching households currently underserved by its products, says CFO Andre Schulten.


FDA Issuing Facility Inspection Requests Under MoCRA, While Slow On Enforcement (So Far)

 

The US FDA has generally not sent out enforcement letters to stakeholders of the Modernization of Cosmetics Regulation Act, but that doesn’t mean it’s not happening, says Amin Wasserman Gurnani, LLP attorney Angela Diesch, during a 19 November webinar hosted by Global Victoria, the trade facilitation agency for the state of Victoria in Australia.

US Prestige Beauty Sales Solid Heading Into Holiday Season – Will It Continue?

 

The US prestige beauty market is approaching the holiday season with stronger sales momentum than it achieved the same time last year, despite ‘some pullback’ in spending throughout 2024. Industry experts predict how current trends/consumer sentiment may impact the critical fourth quarter.

Lauder’s ChatGPT Tools Improve R&D, Marketing Response Times More Than 90% – OpenAI

 

The Estee Lauder Companies, Inc. has introduced more than 240 GPT’s or ‘Generative Pre-trained Transformers’ for data processing and analysis within the company, resulting in R&D and marketing response times improving by more than 90%, says OpenAI.

Private Label Beauty Rising; Value, Innovation Driving Consumer Demand

 

Claire’s Holdings LLC, Sprout’s Farmers Markets and Walgreen Company are the latest US retailers to build on beauty and personal care store brands in response to growing consumer demand.


Kenvue Taps Skin Health/Beauty Head; MoCRA Compliance Firm Spots Issues With Imported Cosmetics

 

Kenvue Inc., marketer of Neutrogena, Aveeno and Listerine brands, has named former Coty America executive Andrew Stanleick president, Skin Health & Beauty for North America and EMEA; Separately, Registrar Corp. finds nearly 50% of companies selling imported cosmetics in US retailers are non-compliant with MoCRA

Nutrition Market People News: Pharma Tech, PLT, ProPharma, Arbonne, Evvy, Vitaquest, More

 

Darrin Schellin leads Pharma Tech; PLT expands leadership with Weiss as brand mmanagement head; Tuttle joins ProPharma as CFO; Burgher leads Arbonne marketing, growth; Evvy appoints first medical chief; Vitaquest appoints David Alcaraz quality assurance head; and Lemon Water leadership in transition from founder.

IFF’s Scent R&D Pipeline Packed With Natural, Synthetic, Biotech Molecules

New York-based International Flavors & Fragrances, Inc.’s Scent division is undertaking R&D in natural, synthetic chemistry and biotech molecules, says CEO Erik Fyrwald during a third quarter earnings presentation 6 November.

Drunk Elephant Skin Care Backs ‘Safe For Kids, Tweens’ Claim, But Discontinues Others – NAD Review

Houston-based skin care company Drunk Elephant was able to support an Instagram post claim that 17 of its products are ‘safe for kids and teens’ to use, providing an independent assessment of its products based on the European Commission’s Scientific Committee on Consumer Safety (SCCS) standard for testing cosmetics.