Rhode Delivers: E.l.f. Beauty Posts Blowout Fiscal Q3 and Raises Full-Year Outlook

 

Oakland, Calif.-based E.l.f. Beauty Inc.’s reported sales in the fiscal third quarter soared 38% to $489.5m and its net income reached $39.4m, more than double what it achieved in the same period a year ago.

Estée Lauder Marks One Year of ‘Beauty Reimagined’ With Expanded Distribution, Innovation

 

The Estee Lauder Companies' ‘Beauty Reimagined’ initiative is paying off a year after launch, with expanded distribution of brands and ‘breakthrough’ innovations, the firm says during a Feb. 5 fiscal second quarter earnings presentation.

Super Bowl LX Ads: E.l.f. Kicks Off Telenovela; Dove Revisits Body Positivity; More

 

For Super Bowl LX on Feb. 8, e.l.f. Cosmetics will air a telenovela-inspired campaign with Academy Award-nominated actress Melissa McCarthy, as Dove features 30-second spot ‘The Game is Ours,’ to inspire body confidence in young girls. Separately, Manscaped launches first Super Bowl ad.

Revlon ColorSilk Claims Focus Of Henkel-Prompted NAD Assessment

 

New York-based Revlon was able to demonstrate substantiation for two claims for its namesake ColorSilk with bond Repair Complex hair color, while committing to modifying or discontinuing several other claims that the National Advertising Division concluded were not supported.


Kenvue Shareholder Meeting Shows Strong Support To Accept Kimberly-Clark’s Nearly $50Bn Offer

 

Both companies announced that during special meetings on Jan. 29, their shareholders voted nearly unanimous support for Kimberly-Clark’s $48.7bn acquisition proposed in November at $3.50 per share plus 0.14625 share for each Kenvue share.

US Content Creators Certification Program Should Strengthen Creator-Brand Partnerships

 

The BBB National Programs’ Institute for Responsible Influence will launch its certification program this spring, provide a searchable database of certified creators and promote accountability in creator-brand partnerships.

With Marketplace ‘Changing Faster Than Ever,’ P&G Sticks With Established Growth Strategies

 

“We remain fully committed to the integrated growth strategy that has enabled us to deliver significant growth and value creation, over the better part of the past decade,” says CEO Shailesh Jejurikar as firm reports net sales up 1% in latest quarter.

Suave, Elida Beauty Merge Into $1.9bn Personal Care Platform

 

Yellow Wood Partners LLC announces the merger of two of its portfolio companies, Suave Brands Company and Elida Beauty, to expand the reach of its brands to consumers and retailers.


DSM-Firmenich Signs Deal To Strengthen UV Filter Supply; M&A Beauty & Scent Roundup

 

Swiss firm DSM-Firmenich and South Korean firm ASTech sign memorandum of understanding to strengthen the firms’ global market share in UV filter ingredients. Separately, French fragrance company MANE buys Belgian biotech firm.

perspectives 2026

2026 Year of ‘Clarity’ for US Beauty? Regulatory Reform, FDA Enforcement Strategy Coming Into Focus

 

Attorneys and consultants who advise beauty firms on federal and state regulations, marketing claims and/or artificial intelligence share their expectations for 2026.

Coty Shakeup: P&G Veteran Strobel Replaces Nabi

 

Coty Inc. has appointed longtime Procter & Gamble executive Markus Strobel as executive chairman and interim CEO following Sue Nabi’s five-year tenure, as the company undertakes a strategic review and navigates a period of transition in its global beauty business.

Coty Sells Remaining Ownership In Wella, L’Oréal Doubles Galderma Stake; Beauty Deals Roundup

 

Coty Inc. plans to pay down debt with proceeds from its planned sale of its remaining 25.8% stake in hair care business Wella to KKR & Co. Inc. managed capital accounts. Separately, L’Oréal increases its 10% stake in Galderma to 20%.


US Consumers’ Tight Budgets Prompted Value Shift In Beauty, Less M&A Activity In 2025

 

Middle- and low-income US consumers are more thoroughly scrutinizing discretionary purchases, boosting mass market beauty sales in 2025 and prompting beauty companies to reposition their portfolios through reformulation, price reductions and packaging changes, says Capstone Partners.

Retailers ‘Gatekeepers’ Of Beauty Sustainability As FTC Stalls On Green Guides

 

Major beauty retailers such as Sephora, Ulta and Amazon have become 'de facto regulators' of sustainability by setting proprietary standards that ultimately determine which brands gain consumer trust, credibility and premium shelf visibility.

PCPC Global Strategies Head; MAC Cosmetics & Batiste Tap Global Ambassadors; Beauty People Roundup

 

PCPC names Heather Helm exec VP of global strategies, replacing Francine Lamoriello who left several months ago. Separately, MAC Cosmetics announces Grammy-winning singer-songwriter Chappell Roan is its newest global brand ambassador.

NAD Closes Case After Tooth Whitening Marketer Discontinues All Challenged Claims

 

St. Petersburg, Fla.-based Smile&Shine Essentials, Inc. said it had discontinued all express and implied claims at issue in a NAD case over its InoPro Whitening Strips brought forward by Beverly Hills-based challenger Oral Essentials, Inc., a regular participant in the self-regulatory forum.


NAD Reveals 2025’s Leading Beauty Case Takeaways

 

The National Advertising Division releases its top five beauty and personal care cases of 2025, with commentary from NAD VP Phyllis Marcus.

Jo Malone AI Scent Advisor Makes In-Store Consultation Experience Digital

 

Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.

Wave Of Class Actions Targeting Influencer Marketing Signals Potential Trend – Attorney

 

Class action litigants are increasingly bringing forward lawsuits targeting influencer marketing practices, says a Morgan, Lewis & Bockius LLP attorney during the IBA Cosmetics Convergence Conference Nov. 13.

Fragrance Creators Association Deems 2026 ‘Activation’ Year; IFF Robot Expedites Scent Production

 

Fragrance Creators Association says amid rising geopolitical, regulatory and market pressures, it will intensify collaboration with member companies to leverage expertise and coordinate unified action to promote and protect supply chains and advance science-based policy; Fragrance Roundup