Innovation & IP
Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.
L’Oréal CEO Nicholas Hieronimus says the firm will tap its wealth of skin longevity science in its 50/50 joint venture with Kering SA for the development of business at the intersection of luxury, wellness and longevity.
K-Beauty skin care product launches are up 20% in the US in the last five years, versus a 16% decline in US skin care launches, underscoring the popularity of Korean beauty.
HBW Insight catches up with PA Consulting's personalization and consumer expert Rhea Patten to find out what “vibes” are and how understanding this aspect of “consumer centricity” better can help consumer health companies grow their brands.
Arctic Bioscience says its supplement based on herring roe oil "supports the skin’s beauty and vitality from within."
Arbonne International’s Hair Care Collection Scalp Elixir demonstrated improvement in scalp buildup in 96% of participants in a small study. Separately, It’s a 10 Haircare has extended with a new range, F.A.S.T. Haircare, clinically proven to grow hair up to 99% faster; Beauty Launch Roundup
British company Unilever PLC expands its Clear anti-dandruff collection with a five-product range that targets scalp concerns including oiliness, dandruff and sensitivity.
RoC launches RoC 35 Protocol, a five-product regimen backed by the brand’s largest clinical assessment yet, showing 200 subjects saw significant improvement in ‘key parameters’ of skin aging.
Church & Dwight Co. Inc. will launch a new body acne patch under its Hero Mighty Patch range, a light dry shampoo formula for Batiste and three new initiatives for vitafusion gummies, the firm reported during its Analyst Day 31 January.
French beauty giant L’Oréal SA enters a partnership with New York-based technology company IBM for an industry first-of-its-kind AI foundation model to spur product development and reformulation and make strides in sustainability.
Eucerin Radiant Tone Collection comprises five products centered on the brand’s wildly popular ingredient Thiamidol, currently the most effective inhibitor of human tyrosinase, an enzyme that contributes to skin hyperpigmentation.
Target Corp. expands affordable wellness offerings in 2025 with 2,000 new items, including personal care and beauty. Separately, Coty Inc.’s Rimmel London brand launches Wonder Bond Bonding Serum Mascara and Covergirl introduces Lash Blast Supercloud Mascara featuring an ‘air-whipped’ emulsion formula; US Beauty Launch News.
L’Oréal Group unveils Cell BioPrint, a hardware device that provides personalized skin analysis in just five minutes, while Shiseido and Samsung win innovation awards for their digital beauty devices during the Consumer Technology Association’s Consumer Electronics Show in Las Vegas.
Vichy Labs Dercos Anti-Dandruff Brand Makes Stateside Debut, targeted to 60% of Americans who don’t use dandruff-specific formulas, while Interparfums Inc. launches a proprietary fragrance line to sell in its first-ever boutiques and iconic Bain De Soleil suncare is slated to return to US stores under new ownership.
Xytogen Biotech’s Factorfive stem cell-based skin care delivers benefits that are greater than the company claims, says founder and CEO John Aylworth. Available mostly through clinicians’ offices, the formulas are based on a proprietary process that triggers stem cells to send out growth factor signals, which are captured in a ‘conditioned media’ and used as the basis for products.
Bayer adds dry eye treatment to its Bepanthen skin care range; Stada launches special edition Elotrans supplement for Eintracht Frankfurt fans; Hermes offers chewable magnesium supplement; and Klosterfrau introduces Oyono Night extension to help troubled sleepers maintain their immunity.
After launching Retaine MGD Advanced, OcuSoft says a release by Bruder Healthcare referenced Retaine MGD trademark and statements from a previous OcuSoft announcement about the original product attributed to an optometrist. B+L, Rohto brand and homeopathic firm Relief Products also make US OTC eye care space moves.
Perelel acquiring Loom online platform providing reproductive health, sexual wellness and parenting education. First direct-to-consumer product for Curive Healthcare’s Plum brand formulated for vaginal area dryness.
Mucinex Sinus saline nasal spray is designed to treat sinus-related symptoms as “first-ever drug-free saline product” with a dual nozzle offering two spray settings, marketer Reckitt-Benckiser says.