Marketing & Advertising
Guest authors Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, and Elizabeth Bresnahan, an associate at the firm, advise beauty companies on how to avoid the common mistakes firms make in social media marketing and suggest proactive steps to reduce litigation risk.
Wyoming-based NuOrganic Cosmetics agreed to comply with National Advertising Division recommendations that the firm take immediate steps to ensure any affiliates on social media platforms such as TikTok and Instagram that post on its products disclose their material connection to the brand.
Anti-aging skin care device marketer UVVU Inc. agreed to discontinue or modify a number of claims for its SolaWave 4-in-1 Skin Care Wand with Red Light Therapy, since statements were not substantiated by an in-home use study on which they relied, says the National Advertising Division.
National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”
GuruNanda appealing a National Advertising Division decision, following a review of a Procter & Gamble challenge, that it cease using a “natural teeth whitening” claim for its namesake brand pulling oil, mouthwash and gel pen.
The Procter & Gamble Co.’s use of AI in advertising is yielding considerable savings every year that it is able to invest in reaching households currently underserved by its products, says CFO Andre Schulten.
Plaintiffs in California federal courts seek restitution, damages, and other relief on behalf of themselves and consumers nationwide, whom allegedly were deceived by “Plant-Based” representations on Aveeno and Neutrogena Makeup Removing Wipes.
Perelel acquiring Loom online platform providing reproductive health, sexual wellness and parenting education. First direct-to-consumer product for Curive Healthcare’s Plum brand formulated for vaginal area dryness.
Jessica Spence joins as North American president while CFO Dan Sullivan becomes COO and Francesca Weissman, finance and business strategy SVP, adds CFO to her title in latest executive office changes by the marketer of brands including Schick men's and women’s shaving, Playtex, Stayfree, Carefree and o.b. feminine care and Banana Boat and Hawaiian Tropic sun care.
Nonbinding forecast, fourth for the program, includes risks associated with codeine-containing cough medicine as a topic FDA will include in ongoing evaluation of GRASE for pediatric cough cold drug products marketed under monograph for cold, cough, allergy, bronchodilator and anti-asthmatic OTC drugs.
Coty will leverage insights and feedback from its Scientific Advisory Board, which met for the first time on 24 September in Monaco, to drive skin-care innovation. Dermatologist-founded brand SEEN, at the intersection of luxury hair care and skin care, has $9m in new funding. More beauty news in brief.
The Federal Trade Commission’s Consumer Protection head Sam Levine says bipartisan leaders at the state and federal levels are taking on consumer protection issues like never before and using the FTC’s approach as a model for legislation.
Bayer’s Midol and nonprofit Period. provide PeriodTalk campaign for awareness of the gaps in period education; “The M Factor” film coming day before World Menopause Day in October; Exeltis USA’s Blues Away provides postpartum mood support; and Doctor's Best Women's Collection includes menopause, sleep, digestive, heart and hair/skin/nails support products.
“We have a relatively low exposure to private label to start with. But we don't see penetration of private label going up in 2024,” says CEO Thibaut Mongon. Recent research from analysts, though, shows increase in consumers turning to lower-priced health and personal care alternatives.
“We're significantly investing more in reaching more consumers, but we're doing it in a very different way,” says CGO Charmaine England. Brands may be “iconic,” but on their own they’re not driving sales growth, says CEO Thibaut Mongon.
Global beauty giant is working to adapt its approach to the prestige market to meet escalating competition, increased points of sale, and more knowledgeable consumers with new shopping habits, CFO Tracey Travis said at the Barclays Global Consumer Staples Conference.
P&G has worked to ‘rebuild’ the SK-II brand in China over the past year with a focus on product quality, efficacy and the line’s core ingredient, as well as improved messaging, and recently launched SK-II's ‘most crafted, exclusive and luxurious skin care series’ to date, CFO Andre Schulten noted at the Barclays Global Consumer Staples Conference.
HiSmile, which is appealing a National Advertising Division case decision arguing that online advertising’s global footprint demands evaluation of ad claims by international standards, has been referred to the FTC for declining to participate or comply in recent NAD cases brought forward by Oral Essentials and Procter & Gamble.
Bicoastal litigation against DDG alleges that its labeling of “C+Collagen” items misled consumers into believing the products contained collagen. The defendant argued that “vegan” declarations on the products’ labeling and “Collagen Amino Acids” in their ingredient lists provided sufficient clarification, but California and New York federal courts have not been persuaded.
The Bolingbrook, Ill.-based beauty retailer cuts its fiscal full year 2025 guidance, citing shoppers’ migration to value-based products and competitive intensity, among other factors. The firm reported net sales for the fiscal second quarter inched up 0.9% to $2.6bn.