Strategy

Over The Counter: Winning In The Probiotics Space, With David Pineda Ereño

 
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In Part 2 of HBW Insight’s Over the Counter podcast with David Pineda Ereño, we discuss how consumer health companies are navigating fragmented EU rules and leveraging e‑commerce to exploit the commercial potential of postbiotics. We also briefly discuss the exciting area of postbiotics.

US Consumer Health People Moves: NACDS, USHR, Audien Hearing, Lindora, VALR Energy

 

VALR Energy names appoints chief revenue officer; CEO at Audien Hearing; Anderson retiring at NACDS; Lindora appoints president and chief medical officer; and USHR expands leadership.

Spain’s IVB Wellness Secures Private Equity Backing

 
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Ardian said its investment will help IVB to scale its operations in Spain and support its international expansion.

Ronaldo Kicks In $7.5M Pro2col Investment For Herbalife’s Shift Toward ‘New’ With Personalization

 

“We believe, ultimately, with a personally formulated product, which actually there is, I don't want to say zero competition, but very small competition for, we want to own that category,” says CEO Stephan Gratziani.


Nestlé Health Science Shake-Up Will See Brands Sold

 
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Nestlé plans to divest mainstream and value vitamin brands as it ceases to operate Health Science as a globally managed business unit.

BioGaia Sees US Probiotics Push Bear Fruit

 
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Marketing investments, expanded distribution and new product launches all add up to a record year for BioGaia in the US.

Activ’Inside Takes Closer Look At Botanicals With Research Partnership

 
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French manufacturer is teaming up with the University of Bordeaux to identify phytonutrients for potential use in dietary supplements.

Nestlé Taps Into AI To Offer Personalized Supplement Advice

 
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The Solgar Smart Mirror harnesses AI to deliver personalized wellness insights, according to Nestlé Health Science.


Valbiotis Ready To Deliver On Big Ambitions

 
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The France-based dietary supplements firm is targeting sales in excess of €25m next year.

Olyos Looks To LATAM To Accelerate Growth

 
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Dietary supplements firm Olyos puts to use recently raised funds with the acquisition of Chile's Newscience.

Valbiotis Spies Opportunity In Middle East

 
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French firm will take its plant-based supplements to the Middle East through a deal with local player Mena Nutrition.

Prevention, Yes – But Health Consumers Want It Tech-Powered, Science-Backed And Natural

 
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Consumers are increasingly seeking health and wellness solutions that combine natural ingredients with scientific credibility and technological innovation, reflecting a shift from treating illness to embracing prevention, according to the latest trends report from UK retailer Holland & Barrett.


Germany’s Carbyne Moves Into Nutraceuticals With SuanNutra

 
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Private-equity firm Carbyne has snapped up European and US nutraceutical ingredients supplier SuanNutra from its Spanish parent company.

Nestlé Takes Expanded Materna Supplements Range To China

 
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China will be the first market to see the introduction of Nestlé's expanded pregnancy supplement line, Materna.

Vision Healthcare Grows VMS Offering With Sweden’s BioSalma

 
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Vision Healthcare adds an established supplements portfolio, alongside a robust omni-channel set-up across the Nordics, with the acquisition of BioSalma.

Three-Quarters Of Global Population Not Getting Enough Omega-3

 
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Research from UK retailer Holland & Barrett, the University of East Anglia and the University of Southampton points to need for Omega-3 supplementation for many consumers.


ASA Files: Prostate Supplements And Self-Tests Fall Foul Of Active Ad Monitoring System

 
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HBW Insight extracts lessons from six ASA rulings related to ads for prostate dietary supplement and self-test products, all of which fell foul of the regulators AI-powered Active Ad Monitoring system.

People On The Move: Appointments At Stada, Nestlé, CMA

 
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A round-up of the latest people moves: Stada names general counsel; Nestlé announces departures; CMA elects board members.

OTC Firms Must Strike Delicate Balance Between Trust And Personalization

 
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“In the coming years, growth will depend on whether brands can combine trust, personalization, and proof of evidence into one coherent prevention experience,” argue Simon Kucher's Clemens Oberhammer and Christian Rebholz in this exclusive interview.

Premium Focus Pays Off For Swisse In China

 
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H&H Group reports sales up 5% at its Adult Nutrition and Care business in the opening nine months of 2025 driven by growing demand for premium Swisse-branded dietary supplements in China.