Strategy
Vision Healthcare adds an established supplements portfolio, alongside a robust omni-channel set-up across the Nordics, with the acquisition of BioSalma.
Research from UK retailer Holland & Barrett, the University of East Anglia and the University of Southampton points to need for Omega-3 supplementation for many consumers.
HBW Insight extracts lessons from six ASA rulings related to ads for prostate dietary supplement and self-test products, all of which fell foul of the regulators AI-powered Active Ad Monitoring system.
A round-up of the latest people moves: Stada names general counsel; Nestlé announces departures; CMA elects board members.
“In the coming years, growth will depend on whether brands can combine trust, personalization, and proof of evidence into one coherent prevention experience,” argue Simon Kucher's Clemens Oberhammer and Christian Rebholz in this exclusive interview.
H&H Group reports sales up 5% at its Adult Nutrition and Care business in the opening nine months of 2025 driven by growing demand for premium Swisse-branded dietary supplements in China.
France's Valbiotis has joined forces with China-based Aika to roll out its plant-based dietary supplements in selected Asian markets.
Belgian consumer health player Vision Healthcare has added to its supplements offering with a deal for Nordic Nutriment and its VitaYummy brand.
HCG comprises PharmaLinea, Hermes Consilium and ErgoPharma and generates annual sales of around €30m.
DSM-Firmenich said retailer caution in the US has hampered sales at its i-Health dietary supplements business.
HBW Insight speaks to Opella's Asia Pacific, Middle East and Africa (AMEA) head, Carol-Anne Stewart, about the company's China growth strategy in this exclusive interview.
Belgian biotech Botalys will work with Haleon to develop a botanical ingredient for use in consumer health products.
Round-up of the latest European people news: Clasado names sales and marketing VP; Dr Reddy's hires marketing head from Bayer; Phoenix makes board changes.
In overall terms, yes, answers IQVIA's latest Digital Health Trends report. But the market for condition-specific apps, particularly if they combine this with a high-quality user experience and strong clinical evidence, is booming.
Studies and surveys “all point to one thing, that consumers don't understand nutrition,” says marketing consultant Stephen McCauley. Registered dieticians, including some with a nutrition specialty, are strong candidates to help health and wellness firms clear up the confusion.
Young people are even more enthusiastically adopting artificial intelligence, notes consulting firm Simon-Kucher in its latest Better Health Report, with 81% of 18-to-28-year-olds reporting that AI has a role to play in their health-related decision making.
Tmall’s business development manager, Aline Hu, and founder of cross-border e-commerce specialist QIVA Global, Ellie Adams, offer advice to multinational consumer healthcare players looking to enter the potentially lucrative and growing Chinese consumer healthcare import market.
Brain health supplement Equazen will be distributed by Curasense in its home market of Belgium and the Netherlands. Brain health is one of the most dynamic supplement categories in Europe, according to SFI.
Haleon's Asia-Pacific president Keith Choi reveals how the firm is intending to grow its China business in a challenging but potentially extremely lucrative consumer health market.


















