Strategy

Fragrance Creators Association Deems 2026 ‘Activation’ Year; IFF Robot Expedites Scent Production

 

Fragrance Creators Association says amid rising geopolitical, regulatory and market pressures, it will intensify collaboration with member companies to leverage expertise and coordinate unified action to promote and protect supply chains and advance science-based policy; Fragrance Roundup

PCPC Launches ‘Buy No Lie’ Campaign Targeting Counterfeit Beauty In Time For Holiday Shopping

 

PCPC and partners from government agencies, non-profits and social media influencers promote ‘Buy No Lie’ public awareness campaign to warn shoppers about dangerous counterfeit cosmetics and offer tips for safer online purchasing.

Chinese Firm Acquires Italian Foltène Brand, Spanish Company Bets On Ohio Biotech; Beauty Roundup

Chinese firm Joy Group completes the acquisition of dermatological hair care brand Foltène for an undisclosed price, while Spain-based Iris Ventures makes multimillion-dollar minority investment in Goddess Maintenance; Beauty Deals Roundup

L’Oréal Will Acquire Creed Fragrances Through €4Bn Binding Agreement With Luxury Firm Kering

 

L’Oréal SA and Kering SA expect to close on a binding agreement in the first half of 2026 that will hand off Kering Beauté, including the House of Creed, to the beauty giant. The deal also includes providing L’Oréal 50-year exclusive licenses for Kering’s luxe fragrance and beauty brands.


Estee Lauder Fragrance Atelier Designed To Cut Development Time 30%-50%

The Estee Lauder Companies, Inc. held a ribbon-cutting ceremony Oct. 14 for its Fragrance Atelier in Paris, a location that features an AI-enabled, end-to-end creation process, to accelerate its ambitions in luxury and prestige scents.

People On The Move: Appointments At Karo, Beiersdorf, H&BA

 
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The latest people moves in Europe: Karo names chief transformation officer; Beiersdorf hires Derma & Health Care leader from L’Oréal; the Health & Beauty Association gets new CEO.

Kao ‘Revamp’ Targets $2.67Bn Beauty Sales; Revlon Taps ‘Powerhouse’ for Arden; Beauty Biz Roundup

 

Kao Corp. announces a revamp of its Cosmetics Business that focuses on dividing its six brands into three distinct overseas expansion models to sharpen brand positioning and enhance competitiveness. Separately, Natura announces sale of Avon International and Revlon names new head of Elizabeth Arden

L’Oréal’s Greenberg Promoted USA Chairman, A New, ‘Highly Strategic’ Role

 

L’Oréal Group announces David Greenberg, currently CEO of L’Oréal USA and president, North America, will serve in a new position as USA chairman, underscoring the importance of the US market. The Paris-based firm announces a series of other executive committee appointments.


NSF Launches Vegan, Cruelty-Free Certifications

 
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Public health and safety organization NSF expands its certification offerings with vegan and cruelty-free options.

Estee Lauder’s Triple Innovation Plan Fueled By AI Efficiency; No Corners Cut – CEO

 

The Estee Lauder Companies says artificial intelligence is driving efficiency in its R&D that should enable it to triple innovation annually.

‘Ulta Beauty Unleashed’ Should Offset Lost Royalties Of Target Partnership – CEO

 

The benefits of Ulta Beauty Unleashed helped fueled net sales growth of 9.3% in the fiscal second quarter to $2.8bn, or growth of 6.7% on a comparable basis.

Karo To Gain Perrigo’s Dermacosmetics As KKR Transfers Control Of Deal

 
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KKR has handed control of its Perrigo Dermacosmetics acquisition to Karo Healthcare after identifying the Swedish firm as the "ideal strategic partner" for the business.


Over The Counter: How To ‘Vibe’ With Consumers, With PA Consulting’s Rhea Patten

 
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HBW Insight catches up with PA Consulting's personalization and consumer expert Rhea Patten to find out what “vibes” are and how understanding this aspect of “consumer centricity” better can help consumer health companies grow their brands.

Kenvue Report: Personal Care Is ‘Not A Luxury’, It Is Now A ‘Cornerstone Of Health’

 
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“Today’s consumers, especially younger generations, are redefining personal care as preventive care,” argues Kenvue on the basis of its latest research into global consumer trends.

Growing With Purpose – Inside Kenvue’s ‘Healthy Lives Mission’

 
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HBW Insight speaks to Kenvue's global head of sustainability, Jennifer Duran, about the company's “Healthy Lives Mission,” including insights into how the firm is decarbonizing its supply chain, reducing the use of plastics and embedding sustainability into the design of new products.

Scent News: Givaudan Buys Brazilian Fragrance House, DSM-Firmenich Taps Fine Fragrance President

 

Swiss fragrance company Givaudan SA will acquire Brazilian fragrance house Vollmens Fragrances, as DSM-Firmenich names Jonathan Simon president of fine fragrance.


Product ‘Dupes’ Increasingly Popular Among Price-Wary Consumers Across Globe – Survey

 

Twenty-eight percent of global consumers polled in a survey included in the report, 'The State of Fashion: Beauty,' have ‘consciously’ purchased product dupes, while 53% are open to buying them; growing acceptance of knock-off products is driven in part by inflation.

US Consumer Health Sector Vigilant To Avoid Stumbling On Trump’s Tariff Twists And Turns

 

In remarks at recent investor conference reflecting comments from across the US consumer health sector, Kenvue chief Thibaut Mongon says, “I'm going to state the obvious. The environment is very fluid.”

ELC Veteran Returns To Lead Makeup, While C&D, Charlotte Tilbury Strike Promo Deals; Beauty Roundup

 

Lisa Sequino returns to Estee Lauder to lead the strategic direction and global growth of its makeup brands. Church & Dwight has signed up two-time Olympic Gymnast Jordan Chiles as an ambassador for its Hero Cosmetics skincare brand. Plus more beauty news in brief.

‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 

The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.