Marketing & Advertising
NutriFusion adds development, innovation head; Dymatize adds tennis pro, Olympic medalist Tommy Paul to Squad; Icy Hot sponsors Unrivaled women’s hoops league; WNBA’s Stevens, Evans invest in, promote Mela Vitamins.
GuruNanda appealing a National Advertising Division decision, following a review of a Procter & Gamble challenge, that it cease using a “natural teeth whitening” claim for its namesake brand pulling oil, mouthwash and gel pen.
Spanish sage drives the cognitive health benefits of Bayer Consumer Health's new Berocca Mind effervescent supplement in the UK.
The trophies have been presented at the OTC Marketing Awards 2024 - but what did the judging panel have to say about the winning and highly-commended entries?
Winners across 12 categories were announced at the OTC Marketing Awards 2024 on 21 November, with Opella taking the top prize as OTC Company of the Year.
“Many of our customers have been excited about it and decided to go that way. We just feel like, as gummies sort of take all the press, we might as well do our little part to say, ‘hey, look, there is a different way,’” says Terry Coyle, Vitaquest’s chief innovation officer.
Opill marketer Perrigo builds on marketing collaboration with WNA in partnership with Napheesa Collier; Bucked Up partners with MMA champion and entrepreneur Conor McGregor; and Recover 180 collaborates with NBA players.
Direct seller's going to need more than larger number of distributors to generate sustainable growth, analysts say.
Beachbody offers supplement sales using health savings accounts; PlantX, Boka launches oral health supplements; supplements take Form from RTE meal provider Factor; LIV3 JV behind marketing SugarShield; Ghost among Keurig Dr Pepper brands; and Nutra-Med Packaging expands with Legacy Pharma.
Cork-based iron supplement manufacturer Solvotrin teams up with app developer Clue to offer consumers a free year's subscription to the latter's menstrual health app.
Bodybuilding.com reintroduces itself as ‘BBCOM’ with new plans; Flashlight Capital bids to buy Korea tobacco giant’s ginseng business; Hello Cake acquires Trigg Laboratories to be vertically integrated; Actylis expands into supplements, OTCs with Pharm-Rx; Helaina adds $45M funding, launches ingredient sales; ophthalmic drug firm Scope adds Eyevitamins supplements; 5 Star Nutrition’s franchising to expand.
Bayer adds dry eye treatment to its Bepanthen skin care range; Stada launches special edition Elotrans supplement for Eintracht Frankfurt fans; Hermes offers chewable magnesium supplement; and Klosterfrau introduces Oyono Night extension to help troubled sleepers maintain their immunity.
ProBiotix Health has announced two commercial partnerships for the distribution of its probiotic ingredients, with Deutsch-Pharm in Ukraine and Eifron in Greece respectively.
Country Life Vitamins launches healthy aging support line as it announces less than half of US consumers in a recent survey were aware of biological processes that affect aging. Groupe Berken and Arctic Biosciences partner to bring to North America herring caviar oil extract in a supplement designed to support optimal health across all life stages.
Perelel acquiring Loom online platform providing reproductive health, sexual wellness and parenting education. First direct-to-consumer product for Curive Healthcare’s Plum brand formulated for vaginal area dryness.
Brands also making market moves as lawmakers consider legislation instructing Transportation Security Administration to provide guidance to minimize risk for contamination of baby formula and related pediatric nutritional products.
The Federal Trade Commission’s Consumer Protection head Sam Levine says bipartisan leaders at the state and federal levels are taking on consumer protection issues like never before and using the FTC’s approach as a model for legislation.
Bayer’s Midol and nonprofit Period. provide PeriodTalk campaign for awareness of the gaps in period education; “The M Factor” film coming day before World Menopause Day in October; Exeltis USA’s Blues Away provides postpartum mood support; and Doctor's Best Women's Collection includes menopause, sleep, digestive, heart and hair/skin/nails support products.
“We have a relatively low exposure to private label to start with. But we don't see penetration of private label going up in 2024,” says CEO Thibaut Mongon. Recent research from analysts, though, shows increase in consumers turning to lower-priced health and personal care alternatives.
Joint letter on scheduling for proceedings before a trial CRN’s attorneys and state AG’s office recently submitted in New York federal court includes, among other information, a statement that both the trade group and the state anticipate a settlement could be reached.