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Lauder Tailoring Strategy To Meet Millennials, Makeup Demand

 
• By Ryan Nelson

Lauder is deemphasizing anti-aging in favor of instant-benefit skin care and positioning skin care as a base for optimal makeup results, among other tactics to engage Millennials and drive sales. Company executives discussed Lauder's evolving approach across product categories, along with a new cost-savings initiative dubbed Leading Beauty Forward, during its third-quarter earnings calls May 3.

The [Estee Lauder Companies Inc.] is capitalizing on voracious makeup demand and adapting skin-care innovation away from anti-aging to provide instant benefits in line with younger consumer preferences.

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L’Oréal, LVMH On First Quarter Challenges

 
• By Eileen Francis

L’Oréal Groupe reports in a first quarter presentation that its US business was more challenging than anticipated, while China “was slightly less bad” and Europe represented the best growth contributor. Separately, LVMH's Sephora sees ‘less momentum’ in its US business as competitor Amazon takes an aggressive position on beauty pricing.

Reducing Complexity Helps Weleda Break Sales Record

 
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Swiss firm reports highest revenues in its history as restructure pays off for its pharma and cosmetics businesses in 2024.

Coty: Fragrance Demand Strong, But Retail Dynamics Weigh On 2025 Outlook

 
• By Eileen Francis

Coty Inc. reports fiscal second quarter sales slipped 3% on a reported basis to $1.67bn, reflecting further slowing of the mass beauty market, particularly color cosmetics.

US ‘Land Of Opportunity’ For Beauty On Population Trends, Consumption – L’Oréal

 
• By Eileen Francis

L’Oréal Groupe expects total sales in 2025 to beat 4%-4.5% growth anticipated for the overall beauty market, with US population growth, planned innovations boding well across its beauty businesses.

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Reducing Complexity Helps Weleda Break Sales Record

 
• By Tom Gallen

Swiss firm reports highest revenues in its history as restructure pays off for its pharma and cosmetics businesses in 2024.

BBB National Programs Appoints Former FTC Children’s Privacy Head To Lead NAD

 
• By Eileen Francis

The BBB National Programs, Inc. announces Phyllis Hurwitz Marcus, who served the FTC for nearly two decades, will take the reins of the National Advertising Division, replacing Laura Brett.

US Beauty Deals: Kim Kardashian Buys Back Beauty Brand Rights From Coty, L’Oréal’s NYX Professional Makeup Teams With Warner Bros.

 
• By Eileen Francis

Kim Kardashian lifestyle company SKIMS buys back rights to SKKN by Kim from Coty, Inc., which had purchased a 20% interest in the brand in 2020 for $200m. Separately, NYX Professional Makeup partners with Warner Bros. to launch the “A Minecraft Movie” collection.