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J&J Affirms M&A Strategy For Consumer Biz With Vogue International Buy

 
• By Lauren Nardella

Johnson & Johnson wins a reported bidding war for Vogue International, picking up the popular OGX brand and other "salon-heritage" hair-care lines with natural overtones. The move is consistent with the firm's stated intention to grow its consumer business in part through targeted M&A.

Johnson & Johnson expands its hair-care portfolio with the acquisition of [Vogue International Inc.], a testament to the firm's commitment to grow its consumer business through strategic M&A.

J&J snagged Clearwater, Fla.-based Vogue for $3.3bn in cash, reportedly beating out L'Oreal S.A., Unilever and [Henkel AG & Co

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