Class-Action Clock May Be Ticking For Ava Anderson Non Toxic

While maintaining that a former supplier is at fault, "natural" pet-food maker Blue Buffalo announced in December a $32m settlement over allegations that ingredients found in its products directly conflict with its "True Blue" labeling and promotional message. The firm's plight could bode ill for Ava Anderson Non Toxic, which has admitted to controversial ingredient-labeling omissions that it attributes to supplier violations.

Ava Anderson Non Toxic's dissolution and recent finger-pointing to account for product labeling errors may not shelter the company from class actions in what continues to be a litigious climate for personal care.

In a Feb. 1 interview, Stephanie Blazewicz, a partner in Bryan Cave LLP's San Francisco office, noted similarities between cosmetic- and food-labeling issues targeted by class-action plaintiffs in recent years...

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