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DERMAFLASH Dual-Benefit Device Maker Targets $10M In First-Year Sales

 
• By Jamie Hammon

Designed both for facial exfoliation and “peach fuzz” removal, DD Karma’s $189 DERMAFLASH system provides a smooth canvas that facilitates skin-care and makeup application. The company is focused on educating sales personnel and teaming with traditional beauty brands while continuing to roll out to luxury and specialty retailers around the US.

DD Karma LLC is projecting at least $10m in 2016 sales for its DERMAFLASH Facial Exfoliation Device, and expects to “blow that out of the water” in 2017, according to the brand’s creator and CEO Dara Levy.

Launched in January, DERMAFLASH offers multiple benefits that are resonating with consumers and helping the brand to carve out a niche for itself in the rapidly growing beauty device market.

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