The Estee Lauder Companies Inc. continues to inspire investor confidence with reported growth and even stronger projections despite challenges in the Millennial-led digital era that have required some marked adaptations in its business model.
Like other seasoned cosmetics players, Lauder increasingly has been investing in its digital platforms and focusing on developing markets for growth, but the beauty giant also is expanding outside of traditional prestige retailer doors to specialty outfits, including Sephora and ULTA locations, which has raised some concern among analysts about possible brand dilution
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