Lauder’s Too Faced Acquisition Grows Firm’s Specialty-Multi Presence

The $1.45bn acquisition follows Lauder’s purchase of BECCA Cosmetics, both of which are expected to strengthen the company’s position in specialty-multi channels and score Millennial business. The firm’s expanding distribution is helping to offset sluggishness in US mid-tier department stores and tourist traffic, which has weighed particularly heavily on MAC Cosmetics.