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High Ridge Brands Follows Expansion Overtures With Dr. Fresh Buy

Dr. Fresh changes private equity owner hands with the announced acquisition, which adds REACH and Firefly toothbrushes and other oral-care products to High Ridge’s growing personal-care portfolio.

[High Ridge Brands Co.] extends its portfolio beyond personal cleansing and hair care with the acquisition of oral-care marketer Dr. Fresh LLC, announced Jan. 3.

“In today's economy, consumers are looking for ways to stretch their budgets without compromising quality and performance,” notes

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