The Colgate-Palmolive Company settled a false-advertising class action last year without having to scrub its Tom’s of Maine products of “natural” labeling, but its run with Naturally Dry antiperspirants has come to an end following a contentious advertising self-regulatory ordeal.
The firm will be renaming its Naturally Dry products, as recommended by the National Advertising Division in September 2016, despite disagreeing with the Council of Better
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?