GNC's Turnaround Moves Ahead On Email Addresses, Amazon Launch

Email addresses for all customers joining its loyalty programs, reaching nearly 5.5m since the 2016 fourth quarter, and adding an Amazon storefront to its e-commerce business are key reasons behind the firm's confidence in its turnaround.

Data Collection - Three Arrows Hit in Red Target

The "true power" of [GNC Holdings Inc.]'s latest marketing strategy is requiring email addresses for all consumers joining either of its two loyalty programs, information the firm had for far fewer of the members in the single program it previously offered.

A recently launched storefront on the Amazon e-commerce site and the use of tablets computers by store staff to help...

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