The "true power" of [GNC Holdings Inc.]'s latest marketing strategy is requiring email addresses for all consumers joining either of its two loyalty programs, information the firm had for far fewer of the members in the single program it previously offered.
A recently launched storefront on the Amazon e-commerce site and the use of tablets computers by store staff to help...
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?