Natural Hints, ‘Free Of’ Claims Risky For Hair Relaxers; Ask L’Oreal

L’Oreal failed in March to dismiss the majority of plaintiff claims in a putative class action alleging that the Soft-Sheen Carson Amla Legend hair relaxer is deceptively labeled and marketed, putting consumers at risk. According to plaintiffs’ latest amended complaint, the brand’s amla oil and “no lye” claims prepare users for a relatively gentle hair-smoothing experience, which has not been the case for many.