Gillette, Schick Escalate Razors War With Aggressive New Tactics

P&G's new Gillette On Demand platform mails razors to consumers as needed, addressing the leading reason why men leave online shave clubs – simply, they're getting more blades than they know what to do with. Meanwhile, Schick has launched its own direct-to-consumer razor site and a Schick Hydro Connect cartridge that fits on Gillette handles.