1. HBW Insight

Unilever Cozies Up To Coveted Demographics With Sundial Brands Buy

 
• By Ryan Nelson

Firm says the acquisition, for an undisclosed sum, will enhance its product offering for multicultural and millennial consumers. Meanwhile, Sundial looks forward to the opportunity to scale its "purpose-driven" skin- and hair-care business, which balances for-profit goals with social and environmental commitments.

Unilever is banking on Sundial Brands' "purpose-driven business model" and "inclusive beauty" approach to strengthen its rapport with millennials and consumers of color specifically.

The firm announced Nov. 27 its acquisition of the New York-based personal-care company, which markets the SheaMoisture, Nubian Heritage, Madam C.J

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