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Dentek Promotes Flossing With Rap Parody By YouTube Performers

 
• By Eileen Francis

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

DenTek is the latest consumer health brand taking a brash approach to promoting products, using a parody of rap performers in a YouTube video ad that urges parents, as "mother father boss," to instruct children to floss.

The Prestige Brands Holdings Inc.brand on Jan. 2 said the campaign, featuring the "Eh Bees" YouTube act, a Canadian...

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More from Canada

Country Life Vitamins Surveys Consumers About Healthy Aging For Ageless Theory Line Launch

 
• By Malcolm Spicer

Country Life Vitamins launches healthy aging support line as it announces less than half of US consumers in a recent survey were aware of biological processes that affect aging. Groupe Berken and Arctic Biosciences partner to bring to North America herring caviar oil extract in a supplement designed to support optimal health across all life stages.

OcuSoft Retains Retaine Brand Name, Looks Askance At Eyeleve Marketer’s Reference

 
• By Malcolm Spicer

After launching Retaine MGD Advanced, OcuSoft says a release by Bruder Healthcare referenced Retaine MGD trademark and statements from a previous OcuSoft announcement about the original product attributed to an optometrist. B+L, Rohto brand and homeopathic firm Relief Products also make US OTC eye care space moves.

Canada’s Magic Bag Compress Pops Up In US

 
• By Malcolm Spicer

Masdel expects its Original Magic Bag hot or cold compress to catch on as a popular as well as effective product from north of the border.

OTC Wearables: Wild.AI On Amazfit, ObeEnd Weight Management, Cronometer Tracks Water

 
• By Malcolm Spicer

Wild.AI women's health and wellness app available on Zepp’s Amazfit Active; WAT Medical’s app helps users lose weight; and firm Cronometer adds feature to answer users’ most frequent question, "How do I track water?"

More from North America

Washington State TFCA Violators Likely To Face Conversation Before Penalties – DOE

 
• By Eileen Francis

The Washington State Department of Ecology will try to work with companies that violate the Toxic Free Cosmetics Act, rather than reflexively imposing the $5,000-per-violation fine for first-time offenders, says the law’s implementation planner. She noted financial assistance is available for small businesses, as well as incentives for companies adopting measures “beyond compliance.”

Adcomm Reform: Getting Needed Information More Important Than Vote Or Discussion

 
• By Derrick Gingery

US FDA Office of New Drugs Director Peter Stein says review divisions have made the case that a discussion-only meeting would solicit the necessary input.

US FDA’s Petition Procedures No Place For OTC Acetaminophen Pediatric Dosing Enforcement

 
• By Malcolm Spicer

Requests for “enforcement actions are not within the scope of FDA’s citizen petition procedures,” CDER says, rejecting petition dosing device firm Parenteral Technologies submitted as it prepares for workshop on Pediatric Research Equity Act requirements for OTC NDA sponsors.