Amazon OTCs Likely A Worry For Retailers, A Remedy For Perrigo

Amazon introduced Basic Care line of cough, cold, allergy and digestive treatment OTCs developed in a partnership with Perrigo. The range could be a major threat to store brand and private label OTCs, though success may depend on whether consumers wait for Amazon deliveries or shop at stores.

[Amazon.com Inc.]’s latest consumer health brand, Basic Care OTC drugs, might become a "comprehensive threat” to retailers' brands, says a health care market analyst, but there's little doubt about its benefit to manufacturer Perrigo Co. PLC.

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