Beauty ads have come under fire in recent years for post-production alterations that exaggerate product effects, potentially misleading consumers, but CVS Pharmacy is concerned about the unrealistic standard promoted by such images and its impact on consumer health. The retailer's answer is a new Beauty Mark for "authentic" images, along with 2020 store-wide transparency targets.
CVS Pharmacy is working with brand partners and industry experts to develop specific guidelines for transparency in beauty images that have been altered post-production, with the goal of reflecting more realistic beauty standards in its stores.
Announced by the CVS Health subsidiary Jan. 15, the initiative is aimed at creating a retail environment that promotes...
Social platforms like TikTok Shop have “completely reshaped product discovery, creating a new shopping paradigm” for beauty and taking share from traditional beauty retailers, according to retail brand experience agency ChangeUp, Inc.
The expansion of Ulta Beauty in Target stores are paused for now as Ulta Beauty Inc. and Target Corp. “lean into” the 610 stores already established and consider how to drive efficiencies and leverage learnings, says new President and CEO Kecia Steelman.
Target’s Beauty division was its strongest business unit in fiscal 2024, nearly doubling in six years to reach $13.2bn on strong in-store presentation and digital support, the retailer says.
K-beauty (Korean beauty)’s success in US e-commerce in 2024 was independent of overall US market beauty growth, surging 63% year-over-year on average, according to Samsung Securities.
In remarks at recent investor conference reflecting comments from across the US consumer health sector, Kenvue chief Thibaut Mongon says, “I'm going to state the obvious. The environment is very fluid.”
Lisa Sequino returns to Estee Lauder to lead the strategic direction and global growth of its makeup brands. Church & Dwight has signed up two-time Olympic Gymnast Jordan Chiles as an ambassador for its Hero Cosmetics skincare brand. Plus more beauty news in brief.
Social platforms like TikTok Shop have “completely reshaped product discovery, creating a new shopping paradigm” for beauty and taking share from traditional beauty retailers, according to retail brand experience agency ChangeUp, Inc.
