Pharmavite Targets More Evidence To Support Challenged Omega-3 Claim

Pharmavite will not follow NAD’s recommendation to discontinue claim its NatureMade Omega 3 Xtra Blend fish oil supplement offers “nearly 4x better absorption” than standard fish oil, but plans another clinical study supporting the statement.

[Pharmavite LLC] plans further study to back a claim that its NatureMadeOmega 3 Xtra Blend supplement offers “nearly 4x better absorption” than standard fish oil concentrate after a Council of Better Business Bureaus' industry self-regulation review said the firm didn't support the claim.

The CBBB's National Advertising Division, however, isn't waiting for results from another clinical study. NAD on Feb. 5 said it...

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