Target, Whole Foods Have Irritated Reactions To ‘Hypoallergenic’ Product Suits

Target Corporation and Whole Foods Market, Inc. currently await dismissal rulings in putative class actions challenging “hypoallergenic” claims on private-label offerings sold in their stores, cases that could be pivotal in either drying up this type of litigation or opening the flood gates.

The suits filed against Target and Whole Foods in Minnesota and California’s Northern District, respectively, allege violations of false-advertising, consumer-protection and other laws, arguing that the retailers’ claims are