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P&G Adds Merck's Brands, Expands Consumer Health Categories, Footprint

 
• By Eileen Francis

P&G’s planned purchase of Merck KGaA’s consumer health care business will grow its personal health portfolio 50%, expand its OTC drug and supplement business abroad and open up new categories. CEO David Taylor framed the acquisition as another step in the firm's ongoing portfolio shakeup.

Procter & Gamble Co. is taking a sharp turn from trimming its product portfolio and streamlining its operations with an agreement to acquire Merck KGAA's dietary supplement and OTC drug lines, a move that will increase the size of P&G's consumer health business by 50%.

The planned €3.4bn ($4

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