L'Oreal SA’s Asia Pacific business reached €3.5bn ($4.10bn) in the first half of fiscal 2018, climbing 22% from the prior-year period and matching sales posted in North America.
The firm continues to invest accordingly
A L’Oreal First: H1 Asia Pacific Sales Equal North America Take
The France-based beauty giant is stepping up its advertising and promotional investments to target younger consumers in the region – particularly Chinese millennials increasingly receptive to luxury products – confident that growth rates won’t be leveling off any time soon.
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