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DECIEM, Truly ‘The Abnormal Beauty Company,’ Faces Uncertain Future

 
• By Ryan Nelson

The Estee Lauder Companies-backed startup has been highly successful despite erratic and, in the eyes of many, concerning behavior from founder Brandon Truaxe. In his latest – and supposedly last – Instagram post for the brand, Truaxe says DECIEM will be shutting down operations and renews claims about corruption within the organization.

Head with Brain

Deciem Inc. founder Brandon Truaxe declared on Instagram Oct. 8 that the Toronto-based startup will be shutting down operations “until further notice” and doubled down on previous suggestions of internal corruption, asserting that “almost everyone at Deciem has been involved in a major criminal activity.”

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