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VC Funding For US Beauty Companies At Record High Already In 2018

 
• By Ryan Nelson

Venture capitalists are racing to get a piece of emerging direct-to-consumer beauty and personal-care businesses, investing $812m in such companies in 2018 so far, according to data compiled by software-as-a-service firm Pitchbook.

Dollar bills

Established cosmetics players are well aware of the growing threat posed by direct-to-consumer startups, but the investment community increasingly is taking notice as well.

“Just over three-quarters of the way through 2018, US-based companies in the beauty industry have already raised a record amount of [venture capital] funding, coming in at a total of $812 million and counting,” says Dana Olsen, a senior writer at Pitchbook Data, in an Oct

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