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P&G taking natural path

Procter&Gamble’s (P&G’s) new product development (NPD) across all of its businesses – including Personal Health Care – is responding to a growing demand from consumers for more “natural” offerings, according to the firm’s chief financial officer Jon Moeller.

Procter&Gamble’s (P&G’s) new product development (NPD) across all of its businesses – including Personal Health Care – is responding to a growing demand from consumers for more “natural” offerings, according to the firm’s chief financial officer Jon Moeller.

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