Edgewell’s Q4 Reflects Ongoing Men’s Shave Challenges, REACH Sun-Care Reformulation

 
• By Lauren Nardella and Ryan Nelson

Despite positive impacts from its Hydro 5 Sense and Intuition f.a.b. razor launches, Edgewell’s global Wet Shave business declined in the fourth quarter and full fiscal 2018. The firm remains focused on slashing costs, an effort that wasn’t helped by a Q4 charge related to REACH ingredient substitution.

Gold Coast, Australia - May 09 2018: Razors from various brands such as Gillette and Schick are displayed in a supermarket.

Schick owner Edgewell Personal Care recorded organic sales declines of 4.7% for the fourth quarter and 4.5% for fiscal 2018, as fierce competition continues in the men’s shave category, particularly in North America.

Edgewell is casting fiscal 2019 as a “rebuilding year” after its second consecutive year of eroding sales, attributed largely to wet-shave category declines and competitive

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