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Innovation In OTC Switches Takes Multimedia Approach In US FDA Draft Guidance

 
• By Malcolm Spicer

Sponsors can point consumers to video displays, website information and mobile apps to help them choose products that have been switched from Rx to OTC. Draft guidance on innovative switch applications to be followed by rule-making in near future.

Woman using touch screen mobile phone with blur shopping mall

FDA's new approach for making more Rx drugs available over-the-counter, particularly for chronic conditions, allows sponsors to tap into digital media and other tools to help demonstrate that consumers can assess whether an OTC drug is appropriate for them and they can use the product safely.

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• By David Ridley

HBW Insight catches up with UK OTC industry association CEO Michelle Riddalls to talk about digital self-care and the unrealized promise of Brexit - part 2.

Preamble ‘Poison Pill’ Could Haunt ACNU Switch Rule – House Energy And Commerce Members

 
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Over The Counter: Evolving The UK Consumer Health Industry, With PAGB’s Michelle Riddalls

 
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Arkansas Law For OTC Ivermectin Sales Doesn’t Answer Dose, Format And Access Questions

 
• By Malcolm Spicer

“I’m not sure exactly if they understood how broad this actually is and what that might potentially lead to or what the follow-up would be if somebody now decides to sell a 10-milligram version of ivermectin for human use,” says food and drug regulation attorney Frederick Stearns.

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