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Bayer Consumer Health Yet To Turn Corner Due To Supply, Innovation Detours

 
• By Malcolm Spicer

Company needs to get beyond a supply problem for products including iconic Bayer Aspirin brand and heat up Coppertone sun care and sunscreen product sales with line extensions to help drive the consumer health business to heights envisioned as part of an expansion a few years ago.

Bayer AG's reported some encouraging third quarter developments in its consumer health business, including a return to OTC status for some brands in China. But much more will be needed to have confidence the business is on the way up.

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