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Technology Gap Separates OTC Drug Firms From Self-Care Sales Growth

 
• By Eileen Francis

OTC drug firms should offer more digital tools that guide consumers in product purchases, says a health care marketing executive. The American Pharmacists Association suggests firms also strengthen outreach with pharmacists.

Woman using touch screen mobile phone with blur shopping mall

The OTC drug industry has yet to capitalize on using mobile and other digital technologies to drive sales growth as consumer practice of self-care continues growing, suggest a marketing executive and pharmaceutical trade group official tracking the trend.

Additionally, drug firms have slowed on another resource they have for connecting to consumers’ self-care interests – recommendations for OTC brands

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