Church & Dwight Co. Inc.’s $1bn acquisition of Water Pik Inc. opens a door for promoting its oral care brands with dental professionals and sets up WaterPik water flossers for a jump in international sales.
C&D Oral Care Marketing Flows To Professionals Through WaterPik
Church & Dwight acquires Water Pik Inc. for $1bn in a deal that will give the Arm & Hammer marketer access to the dental professional market, expand its oral care device business and stretch international distribution of water flosser products which already have 90% US market share.