1. HBW Insight
  2. >>Geography

Colgate Pushes Acid-Neutralizing Toothpaste As Emerging Market Driver

 
• By Eileen Francis

The firm looks for the launch of the “breakthrough” Colgate Superior Anti-Cavity with Neutrasucar to strengthen its foothold in Brazil, where it commands 71% of the toothpaste market. Colgate says the product is ideal for emerging markets, where tooth decay is a major public health problem.

Colgate-PalmoliveCo. launches its “breakthrough” toothpaste with acid-neutralizing technology – Colgate Superior Anti-Cavity with Neutrasucar – in Brazil as the firm attempts to accelerate is market-share gains there.

Launching in Brazil this quarter, the toothpaste will be promoted with a marketing campaign that includes TV, radio and digital...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Latin America

More from Geography

Stada CEO Has ‘Big Hopes’ For AI-Driven Personalized Healthcare

 
• By David Ridley

“Harnessing AI’s astounding abilities to improve people’s lives and relieve overburdened healthcare systems is one of the great opportunities of our time,” argues Stada CEO Peter Goldschmidt in the company's Health Report 2025.

Haleon Study: Self-Care Policies Could Save Finland €60m Per Year

 
• By David Ridley

Creating a working group to drive Rx-to-OTC switch is one of the ways in which Finland could expand self-care and save €60m per year for the country's health system, suggests a recently published report commissioned by Haleon.

PAGB: UK Gov Must Invest In Self-Care To Realize ‘Untapped Potential’

 
• By David Ridley

Reacting to chancellor Rachel Reeves' 2025 public spending review, PAGB welcomed increased funding for healthcare and life sciences while stressing the need to promote self-care practices.