Colgate Pushes Acid-Neutralizing Toothpaste As Emerging Market Driver

The firm looks for the launch of the “breakthrough” Colgate Superior Anti-Cavity with Neutrasucar to strengthen its foothold in Brazil, where it commands 71% of the toothpaste market. Colgate says the product is ideal for emerging markets, where tooth decay is a major public health problem.

Colgate-PalmoliveCo. launches its “breakthrough” toothpaste with acid-neutralizing technology – Colgate Superior Anti-Cavity with Neutrasucar – in Brazil as the firm attempts to accelerate is market-share gains there.

Launching in Brazil this quarter, the toothpaste will be promoted with a marketing campaign that includes TV, radio and digital...

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