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Bayer's Consumer Chief Initiates Turnaround Plan In Bid To Return Troubled Business To Growth

 
• By Tom Gallen

Bayer's Consumer Health chief Heiko Schipper is hoping a focus on innovation and a leaner portfolio will help return the business to mid-single-digit growth by 2022. The German firm has identified its North American business as the 'key area to fix'.

BayerCross
Bayer Consumer Health is targeting sales growth of 4% by 2022 • Source: Bayer

“We know where the issues are and we have plans to fix them,” insists Bayer AG's Consumer Health head Heiko Schipper, who has been charged with implementing a wide-ranging turnaround program to return the troubled business to growth.

Speaking at the German firm’s recent capital markets day, Schipper – who took the helm at Consumer Health in March – admitted that the performance of the

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