Reckitt ‘Not Happy’ With Consumer Health Growth In 2018, Following European And Infant Nutrition Woes

RB's Health business failed to keep pace with market growth in 2018, with the firm admitting its mindset in Europe "needs to change." The UK-based consumer-goods giant spent the 12 months working on its RB 2.0 restructuring program, which will give it the option to separate into two independent companies focusing on Health and Hygiene by 2020.

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An underperforming infant nutrition operation, innovation missteps, and woes in Europe and North America held back growth at Reckitt Benckiser Group PLC's Health unit in 2018, forcing CEO Rakesh Kapoor to admit, “we are not happy.”

RB wanted to be “the absolute leader in consumer health,” the best innovator and a trendsetter in the market, Kapoor said, but the Health business was failing to meet these lofty expectations

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