Natura/Avon Combination Creates World’s Fourth-Biggest Beauty Company

The investment community has reacted positively overall to Natura’s announced acquisition of Avon Products, which one analyst characterized as “sensible, not sexy.” Avon welcomes a new chapter in its 130-year history, while Natura Executive Chairman Roberto Marques touts the all-share transaction as “another exciting, decisive step to build a global, multi-brand, multi-channel, purpose-driven Group.”