Wink's Ad Claims For Children's Melatonin Fail In Review From J&J Challenge

NAD advises Wink Naturals to discontinue online and social media claims that its melatonin-containing supplements for children are “appropriately dosed for children” and their delivery method is superior to competing products.

An industry self-regulation review of Wink Naturals LLC's advertising that Johnson & Johnson challenged underscores the risk of making claims for dietary supplements intended for use by children.

In a report published 17 July, the National Advertising Division of the Council of Better Business Bureaus suggested Wink discontinue...

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