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Top Retailers Driving Chemical Policy Adherence With ‘Clean Beauty’ Seals

 
• By Lauren Nardella

What exactly is “clean beauty”? At Target and Sephora, it means phasing out many traditional preservatives, among other commonly used but “unwanted” ingredients, and getting prominent placement and the retailers’ “Clean” stamps of approval in return.

Woman-reading-label

Beauty brands have added incentive to meet the chemical policy goals of leading retailers, which increasingly are bestowing “clean” designations on products free of “unwanted” ingredients to support customers’ decision making.

“When you spot our Clean seal, you can be sure this brand's products exclude the ingredients you'd most like to do without. It's a curation of beauty bursting with innovation, big results and powerful ingredients,” [Sephora USA Inc

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