Sonicare 'Charging Case' Comparison To Oral-B Loses Spark In Ad Review Appeal

Council of Better Business Bureaus appeals board agrees with all but one recommendation NAD made in review of claims for Philips' Sonicare DiamondClean power toothbrush challenged by P&G. In appeal by both firms, panel disagreed with investigative arm on comparative claim about toothbrush travel cases.

The appellate round of a Council of Better Business Bureaus industry self-regulation review of Philips Oral Healthcare LLC Sonicare DiamondClean electric toothbrush claims challenged by Procter & Gamble Co. reached nearly the same conclusions as the investigation round.

In a report published 6 August, a panel of the CBBB's National Advertising Review Board stated that a chart on...