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Sonicare 'Charging Case' Comparison To Oral-B Loses Spark In Ad Review Appeal

 
• By Eileen Francis

Council of Better Business Bureaus appeals board agrees with all but one recommendation NAD made in review of claims for Philips' Sonicare DiamondClean power toothbrush challenged by P&G. In appeal by both firms, panel disagreed with investigative arm on comparative claim about toothbrush travel cases.

The appellate round of a Council of Better Business Bureaus industry self-regulation review of Philips Oral Healthcare LLC Sonicare DiamondClean electric toothbrush claims challenged by Procter & Gamble Co. reached nearly the same conclusions as the investigation round.

In a report published 6 August, a panel of the CBBB's National Advertising Review Board stated that a chart on...

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