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Wellness Business Roundup: VSI Gets Personal, GNC Gets Brazil Partner, Brightstar Adds Capstone, US Firm Has German CBD Partner

Vitamin Shoppe launches Only Me personalized program/subscription service; GNC expands into “key” target market with Brazilian retail operator; Brightstar to acquire Capstone from H.I.G.; Columbia Care partners with Germany's Moeller on CBD-infused products.

[Vitamin Shoppe Inc.] rolls out its Only Me personalized vitamin and supplement subscription service using an online assessment to provide a wellness regimen tailored to individual needs. The Secaucus, NJ-based nutrition, health and wellness manufacturer and retailer firm on 3 September said Only Me solicits input on customers' health status and daily routines and sends customized daily packs individually tailored from a library of 37 vitamin, mineral and supplement products. Packs may address brain, mood, energy, sleep, immunity, digestion, aging and gender and maternal needs, it says. Consumers can sign up in Vitamin Shoppe stores -store or online. The subscription service starts at $20 a month, with individual plan prices based on total recommended products and dosages, the firm notes. “Quick packs” also are available for health issues such as sleep, pre-natal care and beauty.

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