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Shiseido Bets Big On ‘Clean’ Movement With $845M Drunk Elephant Buy

 
• By Ryan Nelson

Drunk Elephant is on track to record more than $100m in fiscal 2019 sales, reflecting compound annual growth north of 120% over the 2016-2019 period. Shiseido is drawn to the prestige brand’s digital savvy and popularity with younger consumers, in part due to its emphasis on “clean” skin care.

Agreement business handshake partnership deal as a solution strategy with a team coming together out of tangled twisted roads on to a bridge to find a common goal.

Shiseido Co.’s Americas subsidiary will acquire Drunk Elephant for $845m, tapping what it believes is just the beginning of a global “clean beauty” trend.

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