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Vitamin Shoppe Looks To 'Demystify' Supplement Shopping With Redesign

 
• By Malcolm Spicer

As it prepares to be acquired, firm unveils first redesigned store in Edgewater, NJ, and plans five additional locations to open with a similar format through January. The "store is a great example of our ongoing transformation into an agile, customer-centric company," says CEO Sharon Leite.

New layout of VSI
Vitamin Shoppe's redesigned store has "updated fixtures that enhance the merchandise layouts" and design accents including Edison bulb lighting, brass signage and leather trim.

[Vitamin Shoppe Inc.]'s pending takeover isn't stopping it from rolling out a store redesign that its former CEO championed and its current chief executive continues emphasizing as key to boosting sales and earnings.

The nutrition, health and wellness product manufacturer and retailer has unveiled its first redesigned store in Edgewater, NJ, and plans...

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